2013 New Car Outlook Report by Financeacar.co.uk
LONDON, December 18, 2012 /PRNewswire/ –
In 2012 over 2 million new cars will be sold in the UK, a total which exceeds 2011 and
puts sales on a par with 2010 when car scrappage incentives were available. So what is the
outlook for new car sales in 2013?
During 2012 those operating at the prestige end of the market have continued to trade
well as have those, be it manufacturer, dealer group or car leasing
[http://www.financeacar.co.uk/car-leasing ] companies that have been able to demonstrate
Value is perhaps the defining theme of 2012 with all suppliers striving to meet this
critical consumer need. Where value, be it price and/or service, is not being demonstrated
retail and business customers are seeking alternatives making conditions extremely
competitive for those struggling to deliver against this benchmark.
The internet is at the heart of this value trend for consumers and businesses alike.
The internet has long since moved from being a point of supporting reference to becoming
the major battle ground for companies seeking to interact with potential car buyers. The
days of the naive purchase are well and truly gone; car buyers can now easily make
informed purchasing decisions online at a time and place of their choosing and neither
want or need companies to give them the heavy sell.
According to Google the majority of dealers’ are not keeping pace with the pace of
change in car buyer behaviour. Technological advancements, both in terms of functionality
and accessibility via mobile devices, means car buyers are researching their purchases
over longer periods of time, carrying out more searches and visiting more websites.
Companies who can genuinely offer and communicate a value proposition and offer new
car finance deals [http://www.financeacar.co.uk ] will find themselves interacting with
more car buyers. However companies who do not then invest time to nurture these
relationships are unlikely to win the business.
In summary value is set to remain as the yardstick by which car buyers make purchasing
decisions in 2013. Companies that invite and enter in to dialogue with customers and
prospects through relevant and engaging online tools will ultimately be rewarded.
Financeacar.co.uk is the market leader in matching the cheapest car price and the best
finance from top lenders to create unbeatable monthly deals. Financeacar (
http://www.financeacar.co.uk) allows personal and business users to quickly compare
vehicle costs and submit an online credit application that will not leave a mark on your