Mercedes-Benz Canada launches national search for brand ambassadors with its B-The Face Contest
TORONTO, Dec. 19, 2012 /CNW/ – To mark the arrival of the next
generation 2013 Mercedes-Benz B-Class in dealerships from
coast-to-coast, Mercedes-Benz Canada recently announced an exciting
initiative to search for brand ambassadors that truly personify the
essence of this stylish and versatile new model. The selected winners
will receive behind the scenes access to exclusive Mercedes-Benz
events, and a one year lease of a new Mercedes-Benz B 250.
The pan-Canadian search will centre around four associated lifestyle
pillars that include: B-Seen, B-Adventurous, B-Spontaneous, and
B-Playful. Participants who feel they embody one or more of these key
characteristics are invited to apply for the chance to celebrate their
active and urbane lifestyle through social networks and event
activations as the face of the respective pillar they best represent.
Those interested in entering the contest can visit www.MB-TheFace.com and complete the online contest entry form. In addition to selecting
the most appropriate principles they exemplify, contestants must
provide a Tumblr address and are encouraged to submit a list of social
media sites they are currently active on.
All entries must be completed and received by February 15, 2013. Each
submission will be evaluated based on the suitability to the B-Class
brand image, social outreach, and overall match to one of the four
personalities. Five finalists for each of the four lifestyle pillars
will be selected from all the entries received, and from there the
interactive contest will then engage the public to have them help
select the winners by voting for their favourite personalities.
“The striking design, spacious and refined interior, powerful and fuel
efficient engine and sophisticated class-leading safety systems all
combine to make the B-Class a dynamic and unrivaled premium sports
tourer. This highly compelling package will definitely appeal to a wide
variety of buyers, but its key attributes especially complement the
active lifestyles of young urbanites,” said Tim A. Reuss, President and
CEO of Mercedes-Benz Canada. “We are pleased to launch the B-The Face
contest. This multi-faceted search will help us connect with many new
potential buyers, engaging them with the brand in a unique and
innovative manner and demonstrating the countless different ways that
the versatile B-Class will match a fast paced lifestyle and be the
ideal car for a diverse range of pursuits.”
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service
of the four brands within the Mercedes-Benz Group in Canada:
Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto,
Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people
in 19 locations across Canada. Through a nationwide network of 13
Mercedes-Benz owned retail operations and 40 authorized dealerships,
Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever
reported for Mercedes-Benz Canada Inc.
SOURCE Mercedes-Benz Canada Inc.
Video with caption: “Mercedes-Benz Canada B-The Face”. Video available at: http://www.youtube.com/watch?v=cfw_C3u4108&list=UU2hwwXiVc9v3F_U-kGQGcUw&index=1