Last updated on April 18, 2014 at 10:45 EDT

Notbox Launches in North America

January 10, 2013

LONDON, January 10, 2013 /PRNewswire/ –

The Notbox Company has launched its eco-friendly ‘leaner, meaner and greener’
alternative to the billions of single-use cardboard boxes to manufacturers, supply chain
professionals and consumers in the United States and Canada through a new partnership
headed by former Wall Street financier, Thomas Hellman.

Hellman, Chairman and President of Notbox North America, has ‘great expectations’ for
the range of Notbox products, which includes coolboxes for home use as well as by specific
industries such as the healthcare sector. The Notbox Company, headquartered in the UK, is
already working with customers in Europe.

“The global packaging industry is worth some $424 billion and North America accounts
for 28% of this market. Currently, cardboard is used to ship 90% of all products in the
U.S. but the growing focus towards sustainability by businesses and consumers makes this
the perfect time to bring Notbox to the market. Reducing corrugated cardboard excess is
one of the fastest and most effective steps a company can take to reduce waste and is high
on the corporate agenda. We can demonstrate not only the environmental benefits of using
Notboxes but also the cost advantages, especially for the supply chain sector where vast
quantities of products move in cycles between distribution centers and retail stores,” he

Thomas Hellman spent 25 years as an institutional trader on Wall Street. His career
has also included spells as Marketing Director for a Swiss bank and working for the
Chinese government in Hong Kong. His first appointment to the Notbox North America team is
Shelley Slaughter, Vice President, North America, who takes responsibility for business
development and marketing using her experience in similar roles in Canada and Asia

Shelley Slaughter said: “We see a huge potential with organizations and consumers that
are interested in the benefits of using an eco-friendly alternative to single-use
cardboard boxes and plastic containers. Right now, we’re focused on working in partnership
with companies who want to be ahead of the curve with their commitment to sustainability.
The bottom line is that throwing things away costs money – and the bigger the business,
the greater the costs. Compared to a single trip cardboard box, a Notbox will make 20 or
more trips so it’s easy to see how the savings can ramp up.”

Hellman believes the environmental benefits of Notbox will also have a significant
appeal with North American consumers: “Consumers will place a greater value on
recyclability and the perceived ‘greenness’ of packaging and increasingly demand proof of
sustainability claims, such as lifecycle analysis data and carbon footprint exposure, and
that opens up an enormous market for Notbox. They want lower costs, fewer toxins, less
guilt, and more incentives connected to the products they buy.”

Notboxes, including bespoke Notboxes, fold flat for easy storage and backhaul, come in
many sizes and colours and are easily branded.

For further information, go to http://www.thenotboxcompany.com or


SOURCE The Notbox Company

Source: PR Newswire