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Last updated on April 18, 2014 at 1:21 EDT

Clarion Calls on Moravia to Manage Facebook Localization

January 22, 2013

BRNO, Czech Republic, Jan. 22, 2013 /PRNewswire/ — Clarion Co. Ltd., a Japanese manufacturer of luxury automotive sound and electronics systems, has turned to Moravia to localize its Facebook communications in multiple European markets.

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Clarion recently launched its European presence on Facebook by adding and updating content in French. Moravia now translates content from Clarion into English, Spanish, Italian and German for each language’s Facebook page within 24 hours.

A worldwide leader in advanced globalization solutions, Moravia provides Clarion with a one-stop localization solution that combines speed with translation accuracy, according to Renato Beninatto, Chief Marketing Officer for Moravia.

“Content needs to go where the customers are. As Facebook has become the main social media platform around the world, brands need to connect with consumers in their own language and in the venues of their choice. Clarion understands that,” Beninatto said.

“Facebook communications are far too important for companies to risk making translation errors and cultural missteps,” added Sebastien Brame, director of Europe Marcomms for Clarion. “We can be confident Moravia will provide the accuracy and cultural support we need to help us build an even stronger presence for Clarion in Europe.”

About Clarion

Tokyo-based Clarion Co. Ltd., headquartered in Saitama, has been a consolidated subsidiary of the Hitachi Group since 2007 and an international leader in car audio and electronics since 1940. The company is involved in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, communication and safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous awards for design innovation, support, manufacturing and product reliability from independent organizations and customers alike. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

About Moravia

Moravia is a leading globalization solution provider, enabling companies in the information technology, e-learning, and life sciences industries to enter global markets with high-quality multilingual products. The company maintains global headquarters in the Czech Republic and North American headquarters in California, with local offices and production centers in Japan, China, Latin America, Ireland, USA and throughout Europe. www.moravia.com.

SOURCE Moravia


Source: PR Newswire