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New-Car Sales To Start New Year Strong At 15.1 Million Seasonally Adjusted Annual Rate

January 29, 2013

IRVINE, Calif., Jan. 29, 2013 /PRNewswire/ — As January comes to a close, analysts predict that new-car sales are positioned to surpass 15.1 million seasonally adjusted annual rate (SAAR), marking a 13 percent year-over-year improvement, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. (Please note that there was an additional selling day in January this year; after adjusting for the difference in selling days, sales are expected to increase 8 percent year-over-year).

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“January tends to be the slowest month of the year, largely due to a significant number of buyers who purchase new cars in December to take advantage of year-end clearance events,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book. “Although the deals available in January typically are not as attractive as they are in December, consumers should have little trouble finding a great price on the vehicle of their choosing this month.”

According to Kelley Blue Book(®) Fair Purchase Price data, new vehicles are selling for 94 percent of MSRP on average, which is in line with prices seen last year. In addition to affordable pricing, inventory levels are very good for most makes and models. As of January 1, 2013, there was a 59-days supply of vehicles available for sale at dealerships nationwide, which is slightly better than the 52-days supply available in January 2012. Affordable financing also remains widely available, even for subprime borrowers. In fact, according to Experian’s Q3 State of Automotive Financing webinar, the average credit score for a new-car loan decreased by 8 points year-over-year, indicating that auto lenders are opening up credit to additional buyers.

Automakers Poised for Strong January Sales

Kelley Blue Book expects solid gains for all automakers in January 2013. The most significant year-over-year increases will continue to come from Honda, Toyota and Volkswagen, with each brand expected to see a year-over-year increase of 20 percent or more.

“The Honda Accord, CR-V and Civic are expected to remain at the top of their respective categories, thanks to fresh redesigns last year, which should help to push Honda sales up around 25 percent,” said Gutierrez. “Toyota is expected to increase an equally impressive 22 percent this month in large part to its Camry, Corolla and Prius family of vehicles. The redesigned 2013 RAV4 is just starting to arrive at dealerships and will not play a significant role in January’s sales total; however, it could help give Toyota additional momentum in the months ahead.”

Among the domestic manufacturers, Kelley Blue Book anticipates Ford to post the greatest gains with a nearly 16 percent increase from this time last year. Annual gains will be most pronounced for the Ford Focus, Fusion and Escape, as each were redesigned last year.

    Kelley Blue Book:  Big Gains Expected for All Automakers in January 2013
                                                                             Sales Volume           Market Share
    Manufacturer                                                                Jan-13                 Jan-12            YOY%  Jan-13        Jan-12        YOY
    ------------                                                                ------                 ------             ---   ------        ------        ---
    General Motors                                                                          180,000              167,962  7.2%         17.4%         18.4%      -0.9%
    --------------                                                                          -------              -------  ---          ----          ----       ----
    Ford Motor Company                                                                      158,000              136,294 15.9%         15.3%         14.9%       0.4%
    ------------------                                                                      -------              ------- ----          ----          ----        ---
    Toyota Motor Company                                                                    152,000              124,540 22.0%         14.7%         13.6%       1.1%
    --------------------                                                                    -------              ------- ----          ----          ----        ---
    Chrysler Group                                                                          118,000              101,149 16.7%         11.4%         11.1%       0.4%
    --------------                                                                          -------              ------- ----          ----          ----        ---
    American Honda                                                                          104,000               83,009 25.3%         10.1%          9.1%       1.0%
    --------------                                                                          -------               ------ ----          ----           ---        ---
    Hyundai-Kia                                                                              87,500               78,211 11.9%          8.5%          8.6%      -0.1%
    -----------                                                                              ------               ------ ----           ---           ---       ----
    Nissan North America                                                                     85,000               79,313  7.2%          8.2%          8.7%      -0.4%
    --------------------                                                                     ------               ------  ---           ---           ---       ----
    Volkswagen                                                                               45,500               36,133 25.9%          4.4%          4.0%       0.4%
    ----------                                                                               ------               ------ ----           ---           ---        ---
    Total                                                                                 1,032,000              913,284 13.0%            -             -          -
    -----                                                                                 ---------              ------- ----           ---           ---        ---
    *Includes brands not shown

Redesigns to Lead the Way for Top-Selling Segments

During the past two model years, nearly every vehicle in the mid-size car, compact car, small crossover and subcompact car segments were significantly redesigned.

“Consumers in the market for a new vehicle in the months to come have a plethora of vehicles to choose from that offer the latest technological advancements and fuel economy approaching 40 mpg,” said Gutierrez. “Kelley Blue Book expects small crossovers to lead in gains for January with help from the redesigned Honda CR-V, Ford Escape and newly introduced Mazda CX-5.”

The Honda CR-V, Ford Escape and Mazda CX-5 were not available in current form at this time last year, which leads Kelley Blue Book analysts to believe there will be a significant improvement year-over-year. Mid-size and compact cars will not be too far behind, with each expected to increase more than 10 percent from last year. Both mid-size and compact car segments also will benefit heavily from redesigns and new introductions such as the Toyota Camry, Honda Accord, Ford Fusion, Honda Civic, Dodge Dart and a host of other vehicles.

    Kelley Blue Book:  Small CUVs to Lead Annual Gains in January 2013
                                                                       Sales Volume           Market Share
    Segment                                                               Jan-13                 Jan-12            YOY%  Jan-13        Jan-12        YOY
    -------                                                               ------                 ------             ---   ------        ------        ---
    Mid-Size Car                                                                      177,500              158,234 12.2%         17.2%         17.3%      -0.1%
    ------------                                                                      -------              ------- ----          ----          ----       ----
    Compact Car                                                                       157,000              135,880 15.5%         15.2%         14.9%       0.3%
    -----------                                                                       -------              ------- ----          ----          ----        ---
    Compact Crossover                                                                 122,700              103,032 19.1%         11.9%         11.3%       0.6%
    -----------------                                                                 -------              ------- ----          ----          ----        ---
    Full-Size Pickup Truck                                                            114,500              101,312 13.0%         11.1%         11.1%       0.0%
    ----------------------                                                            -------              ------- ----          ----          ----        ---
    Subcompact Car                                                                     48,100               44,061  9.2%          4.7%          4.8%      -0.2%
    --------------                                                                     ------               ------  ---           ---           ---       ----
    Total                                                                           1,032,000              913,284 13.0%            -             -          -
    -----                                                                           ---------              ------- ----           ---           ---        ---
    *Includes segments not shown

For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb/.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned subsidiary of AutoTrader Group.

SOURCE Kelley Blue Book


Source: PR Newswire