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Parks Associates: 60-80% of U.S. broadband home owners willing to pay for energy-saving products

January 30, 2013

DALLAS, Jan. 30, 2013 /PRNewswire/ — Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings.

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The international research firm will present new energy research at the half-day workshop “Understanding Utilities and Consumers: Energy Management Markets” on February 25, 1:00-5:00 p.m. in San Antonio, prior to the fourth-annual Smart Energy Summit. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance.

“The level of energy savings contributes only a portion of the perceived value of a product,” said Stuart Sikes, President, Parks Associates. “The energy market has a variety of innovative solutions such as Lowe’s Iris line and the Nest Learning Thermostat. At our workshop at the Smart Energy Summit, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities.”

Workshop Presenters:

Hudson Levy, Senior Product Marketing Manager, Alarm.com
Greg Ennis, Technical Director, Wi-Fi Alliance
Speaker TBD, UPnP Forum
John Barrett, Director, Consumer Analytics, Parks Associates
Stuart Sikes, President, Parks Associates
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

The workshop will also highlight new research from Parks Associates’ survey of U.S. electric utilities that offers insights into utilities’ communication methods, protocols, and perspectives on partnerships with OEMs and security and broadband service providers.

Smart Energy Summit features keynotes from Lowe’s and Honeywell and a joint presentation from Alarm.com and SDG&E. Visit http://www.smartenergysummit2013.com. Media can register at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit
Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers. www.smartenergysummit2013.com

Holly Sprague
Parks Associates
720.987.6614
hsprague@gmail.com

SOURCE Parks Associates


Source: PR Newswire