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40,000 Canadian students turn down the lights and turn up their energy

February 7, 2013

Shell and Canadian Geographic bring CEDC back to Canadian students

CALGARY, Feb. 7, 2013 /CNW/ – A record number 40,000 students from
across Canada are about to embark on the Classroom Energy Diet
Challenge (CEDC), a three-month program to increase their energy
literacy.

“The teachers and students of last year’s inaugural program must have
inspired others across Canada, as the number of participants in this
year’s CEDC has tripled!” said André Préfontaine, President and
Publisher of Canadian Geographic.

Building on 2012, this year’s Challenge has better prizes, more
community-centric activities to raise local energy awareness and a
GlobalTV classroom. For the first time, GlobalTV is partnering with the
CEDC for the Global Classroom, the program will follow one classroom
throughout The Challenge Phase and broadcast the student’s hands-on
learning experience on Shaw TV’s Go! and online. The selected Global Classroom will act as the ambassadors of
the program.

This year’s Global Classroom spotlight will shine on Mrs.Shelden’s grade
3 classroom of Surrey, B.C. Young host and student peer, Rachel
Scarlett, will walk viewers through the hands-on learning experience,
highlighting the student’s endeavours to reduce their own environmental
footprint and ultimately act as ambassadors for The Challenge.
Principal Byron Gammel of Prince Charles Elementary says he is excited
for his students to transform into “environmental movie stars.”

“We are proud to be part of the innovative thinking taking place in
Canadian classrooms,” said Lorraine Mitchelmore, Shell Canada President
and Country Chair. “Innovation is valued at Shell. We are impressed by
the creative efforts teachers use to teach their students about where
energy comes from, how it is used and the issues Canadians face
managing their energy resources.”

CEDC was developed through a partnership between Shell Canada and Canadian Geographic to increase energy literacy in Canada. The competition is divided into
two streams: the Classroom Challenge, where registered classes from
kindergarten to grade 12 will complete up to 25 energy-focused,
curriculum based lesson plans and the Video Contest, where students
create a video teaching other Canadians how to reduce their energy
footprint. The competing classrooms are eligible to win prizes
including a set of iPads (valued over $5,000) and donations to
charities of their choice.

For more information on the Classroom Energy Diet Challenge, please
visit www.canadiangeographic.ca/cedc. The CEDC can also be found on Twitter and Facebook. If you are
interested in speaking with a competing classroom in your area, please
see coordinates below to arrange an interview.

Notes to Editors

        --  A media backgrounder is available.

Canadian Geographic
The Royal Canadian Geographical Society is dedicated to imparting a
broader knowledge and deeper appreciation of Canada — its people and
places, its natural and cultural heritage and its environmental, social
and economic challenges. The Society’s mission is to make Canada better
known to Canadians and its goal is to make Canadians more
geographically-literate. The principal mechanism of its public
education role is Canadian Geographic magazine. For more than 80 years,
Canadian Geographic has been telling stories, explaining issues and
making the country more accessible through words, pictures and maps.

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its
headquarters in The Hague and is listed on the London, Amsterdam, and
New York stock exchanges. Shell companies have operations in more than
90 countries and territories with businesses including oil and gas
exploration and production; production and marketing of liquefied
natural gas and gas to liquids; manufacturing, marketing and shipping
of oil products and chemicals and renewable energy projects. For
further information, visit www.shell.com.

Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately
8,000 people across the country. A leading manufacturer, distributor
and marketer of refined petroleum products, Shell produces natural gas,
natural gas liquids and bitumen, and is Canada’s largest producer of
sulphur. Shell is one of Canada’s oil sands developers and operates the
Athabasca Oil Sands Project on behalf of the joint venture partners.

SOURCE Shell Canada Limited


Source: PR Newswire