PUMA Launches InCycle, The Brand’s First “Cradle to Cradle Certified[CM] Basic” Collection of Biodegradable and Recyclable Products

BOSTON, February 12, 2013 /PRNewswire/ –

Global Sportlifestyle company PUMA launches InCycle, the brand’s first closed-loop
collection of footwear, apparel and accessories, all of which have earned the “Cradle to
Cradle Certified[CM] Basic” certification. PUMA’s InCycle products are entirely
biodegradable or recyclable. This product introduction is another important step in PUMA’s
mission to become the most sustainable and desirable Sportlifestyle company.

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http://photos.prnewswire.com/prnh/20130211/594522 )

“PUMA’s Cradle to Cradle Certified[CM] Basic InCycle products represent a tremendous
step forward in reducing our environmental footprint and giving consumers a more
sustainable product choice. The InCycle Basket and Basket Tee Biodegradable have been
analyzed as part of PUMA’s first Product Environmental Profit and Loss Account published
in October 2012 and the results speak for themselves, showing that these two products
impacted the environment by a third less than their conventional counterparts” said Reiner
Hengstmann, Global Director of PUMA Safe.

The PUMA InCycle Collection was born from PUMA’s challenge to produce a fully
recyclable or biodegradable collection as part of the learning journey to improve the
sustainability of its products. PUMA collaborated with EPEA, to develop the collection,
whose mission it is to help companies fulfill the Cradle to Cradle Products Innovation
Institute’s criteria for the design of ecologically and intelligently designed products.
All products in the InCycle collection have been certified by the Cradle to Cradle
Products Innovation Institute, whose mission is to provide a continuous improvement
quality program to guide product manufacturers and designers in making safe and healthy
products for our world. Cradle to Cradle has created a rigorous certification program that
rates products against five sustainability factors: 1) the use of environmentally safe and
healthy materials; 2) design for material reutilization including recycling and
composting; 3) renewable energy and management of carbon; 4) water stewardship; and 5)
social fairness.

“We are delighted to have PUMA, such a powerful global brand, showing consumers and
industry peers exactly what is possible through the adoption of the Cradle to Cradle
Certified Products Program,” said Bridgett Luther, President of the Cradle to Cradle
Products Innovation Institute. “PUMA’s InCycle Collection raises the bar on what consumers
can expect and what the apparel and textiles industries can deliver: products that are not
only a delight to use and wear and but are also designed from the start to have a positive
environmental footprint as they biodegrade safely to soil and are returned to industry as
a valuable resource.”

The PUMA InCycle collection can be broken down using one of two processes: the
Technical Cycle or the Biological Cycle. Materials within the Biological Cycle can be
broken down by microorganisms into biological nutrients and will go back into the earth,
thus making them biodegradable. Materials found within the Technical Cycle – such as
metals, textiles, and plastics – can then be used to create new products.

InCycle Biodegradable Products

A precondition of biodegradable products is that they must be made only of
biodegradable materials including organic fibers without toxic chemicals, and they have to
follow certain international standards for composting. This ensures that the sourcing and
manufacturing processes of biodegradable PUMA products create the least environmental
impact possible.

Within the InCycle range, PUMA’s Basket Tee is fully compostable through industrial
composting. PUMA’s Shopper is constructed with minimal materials, all of which can be
reused.

The upper of the PUMA Basket lifestyle sneaker is made from a mix of organic cotton
and linen while the sole is composed of the biodegradable plastic APINATbio(c), a new
material innovation that’s biodegradable. APINATbio can be shredded into its component
materials and composted into natural humus that goes back into the ecosystem.

InCycle Recycled Products

PUMA’s recyclable InCycle products include the PUMA Track Jacket and the PUMA
Backpack, which use homogenous materials to ensure they are fully recyclable at the end of
their lifespans. The PUMA Backpack is made of polypropylene which can be broken down to
the original substance and used again to make new backpacks.

The recyclable PUMA Track Jacket is made from recycled polyester deriving from used
PET bottles. To fully ensure the homogeneity of materials, the Track Jacket’s zipper is
made from recycled polyester, as well. The InCycle PUMA Track jacket can be turned back
into polyester granulate which then serves as a secondary raw material for other products
made of recycled polyester, reducing the need for crude oil, energy and the amount of
waste created.

To aid in the product collection and recycling process, PUMA has launched the “Bring
Me Back” program globally within PUMA Stores and PUMA Outlets. PUMA has installed
recycling bins instore where customers can return used shoes, clothing and accessories of
any brand. The “Bring Me Back” program, which is run in cooperation with global recycling
company I:CO, is designed to give consumers a convenient means of recycling products and
lessening their environmental impact.

PUMA’s InCycle collection will be available in stores in March 2013 and online at
puma.com. For further information about the InCycle Collection and the Bring Me Back
Program visit http://www.puma.com/bringmeback.

Notes to editors:

Cradle to Cradle Certified[CM] is a certification mark licensed by the Cradle to
Cradle Products Innovation Institute.

        Media Contact:

        Collette O'Neill, PUMA International PR
        collette.oneill@puma.com
        +49-151-44877496

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http://photos.prnewswire.com/prnh/20130211/594522

SOURCE PUMA SE