Ball Corporation and Can Manufacturers Institute Launch CANS GET YOU COOKING
BROOMFIELD, Colo., Feb. 13, 2013 /PRNewswire/ — Ball Corporation, employing more than 3,000 employees in the Denver-metro area, today announced the nationwide launch of CANS GET YOU COOKING during National Canned Food Month this February.
In partnership with the Can Manufacturers Institute (CMI), the national trade association of the metal can manufacturing industry and its suppliers in the United States, CANS GET YOU COOKING is a multi-year, fully-integrated campaign, designed to remind consumers of the great benefits of cooking with canned food and showcase new and exciting ways to incorporate canned food into everyday mealtime occasions.
CANS GET YOU COOKING builds on the insights from a new consumer research study conducted by Artemis Strategy Group, which revealed that consumers have positive associations with canned food and trust the ironclad technology of cans to deliver food that is fresh, flavorful, nutritious and convenient. The research also revealed that when asked which package is best for sealing in freshness and nutrition, existing canned food users chose the can nearly twice as often as frozen boxes/bags or glass jars.
“Through the CANS GET YOU COOKING program, we have teamed with the country’s leading grocery retailers and brands to further elevate the benefits and convenience of canned food in the minds of consumers and encourage consumers to continue moving canned foods from the pantry to their plates,” said Michael Feldser, senior vice president of Ball Corporation and chief operating officer, global metal food and household products packaging. “Our company is always committed to providing safe, nutritious and refreshing canned food and beverages to consumers in Colorado, across the country and around the world.”
The CANS GET YOU COOKING campaign kicks off with a partnership with ABC’s The CHEW, a nationally televised daytime food and lifestyle series, and includes a robust consumer-facing national public relations program, partnerships with in-store registered dietitians and a trade media advertising campaign.
According to CMI, the can industry accounts for the annual domestic production of approximately 124 billion food, beverage and other metal cans, employs more than 28,000 people with plants in 33 states, Puerto Rico and American Samoa, and generates about $17.8 billion in direct economic activity.
To learn more about the CANS GET YOU COOKING campaign, consumers should visit www.facebook.com/cansgetyoucooking.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion. For the latest Ball news and for other company information, please visit http://www.ball.com.
The survey, commissioned by the Can Manufacturers Institute and conducted by Artemis Strategy Group, polled more than 1,800 nationally representative U.S. adults aged 18 years old and older of primary grocery shoppers who are meal decision-makers from June 11 to June 17, 2012.
Trade industry partners and media can learn more about the campaign at www.cancentral.com/cansgetyoucooking
SOURCE Ball Corporation