Last updated on April 19, 2014 at 18:42 EDT

General Motors’ Front Centre Airbag wins AJAC’s 2013 Best New Technology Award

February 14, 2013

TORONTO, Feb. 14, 2013 /CNW/ – For the second year in a row, General
Motors of Canada Limited has won the Best New Technology award as
announced by the Automobile Journalists Association of Canada (AJAC).

The company’s Front Centre Airbag was chosen as the winner from a
short-list of 10 entries, judged by a panel of AJAC members with
specific technical qualifications, who regularly report on automotive
engineering and technical trends.

“We are very proud to receive AJAC’s 2013 Best New Technology award for
the Front Centre Airbag,”
said Matt Crossley, director, Canadian engineering at GM of Canada. “Being recognized for our advanced technology innovations
consecutively for two years is the best acknowledgement of our ongoing
efforts to design, build and sell the world’s best vehicles.”

This technology responds to a significant and until now unaddressed
safety issue that has resulted in a large number of injuries and
fatalities from side-impact collisions ,
” explained AJAC’s technology award chairman, Jeremy Sinek. “The fact that the Front Centre Airbag addresses this issue in a
comprehensive and thoroughly researched manner makes the technology a
worthy winner.”

The AJAC Best New Technology award, presented by Shell Canada, was
established to recognize new and innovative technologies that provide
real value to the consumer. Past winners have ranged from run-flat
tires through various hybrid, suspension and safety technologies.

The significance of the Best New Technology award has been growing
steadily over the past few years, as has the degree of rigour to which
entries are submitted. It is part of AJAC’s annual Canadian Car of the
Year awards program, which was created in 1985 with the purpose of
providing consumers with sound, comparative information on vehicles
that are new to the market.

The Canadian Car and Utility Vehicle of the Year as well as the Best New
Design of 2013 were also announced at the CIAS. Comparative test data
derived from the journalists’ extensive four day “TestFest” evaluation
of 180 new vehicles in Niagara-on-the-Lake, Ontario in October, are
available to consumers on the AJAC website (www.ajac.ca). Shell Canada is the official fuel supplier of the event.

Still looking to buy a 2012, 2011, 2010, or even an older vehicle?  AJAC
archives the comparative test data and vote results from previous years
on its website.  Check it out:  www.ajac.ca > Vehicle Comparisons

This news release is brought to you by CNW Group: AJAC’s official news
wire service.

SOURCE Automobile Journalists Association of Canada

Source: PR Newswire