Last updated on April 20, 2014 at 14:04 EDT

Kaspersky Lab Appoints COMPUTERLINKS as Part of new UK Distribution Strategy

February 15, 2013

ABINGDON, England, February 15, 2013 /PRNewswire/ –

– Volume and value distribution strategies reviewed to drive growth in B2B market as
company expands security portfolio

Kaspersky Lab today announced it has entered into partnership with COMPUTERLINKS UK
LTD, the next generation distributor of IT security and Internet technology solutions, as
part of its new distribution strategy in the UK. The new strategy will maximise the
company’s routes to market and emphasise the company’s focus on value as it builds its
solutions based business in the UK.

Under the new agreement, COMPUTERLINKS UK LTD will offer its channel partners the
newly released Kaspersky’s Endpoint Security for Business solution as part of its core IT
security technology portfolio. The announcement further strengthens the distributor’s
ability to deliver profitable growth to its partners’ businesses and competitive advantage
to their customers as they face growing IT security challenges.

“We are committed to working with distributors who have the same belief as us – that
IT security is not a commodity but seen and delivered as a value-added service,” said
Matthew Robinson, director of sales and marketing, B2B, Kaspersky Lab. “The ‘value-add’
experience and reputation that COMPUTERLINKS UK LTD has in this field will prove to be
invaluable both to our customers and channel partners.”

This appointment follows Kaspersky Lab’s launch of the latest edition of its business
security platform, Kaspersky Endpoint Security for Business, which enables firms to
control and protect the growing number of devices while reducing resource demands on IT
teams. The upgraded solution encompasses endpoint, mobile device management, data
protection and systems management, and is all managed by a single, unified management

Robinson continued: “The IT security landscape that customers must manage today is
becoming increasingly complex. The breadth and depth of the Kaspersky Endpoint Security
for Business will enable resellers to deliver a rich and comprehensive protection suite to
meet these challenges. The new strategy, with its focus on establishing a full value model
alongside its existing volume business, will in turn enable Kaspersky Lab to remain at the
forefront of the evolving channel landscape as it enhances its portfolio of security

“Kaspersky is entering an exciting stage of growth with the launch of Kaspersky
Endpoint Security for Business and we are delighted to be partnering with the company to
strengthen our existing endpoint product portfolio. The malware and device landscape
continues to evolve and the requirements for security are very different today from what
they were just two years ago. Endpoint Security for Business helps to address those
challenges,” said David Caughtry, director of core technologies, COMPUTERLINKS. “This new
relationship with Kaspersky enhances our ability to deliver a true value-add services
proposition and bring to the table a rich tapestry of industry knowledge, channel
expertise and robust services to support the channel.”

Kaspersky Lab Newsroom

Kaspersky Lab has launched a new online newsroom, Kaspersky Lab Newsroom Europe
[https://email.ascentpr.co.uk/exchweb/bin/redir.asp?URL=http://newsroom.kaspersky.eu/en ]),
for journalists throughout Europe. The newsroom is specifically designed to serve many of
the media’s most common requests, making it easier for journalists to find product and
corporate information, facts and figures, editorial copy, images, videos and audio files,
as well as details about the appropriate PR contacts.

About Kaspersky Lab

Kaspersky Lab is the world’s largest privately held vendor of endpoint protection
solutions. The company is ranked among the world’s top four vendors of security solutions
for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an
innovator in IT security and provides effective digital security solutions for consumers,
SMBs and enterprises. The company currently operates in almost 200 countries and
territories across the globe, providing protection for over 300 million users worldwide.
Learn more at http://www.kaspersky.com.

Follow us on Twitter http://www.twitter.com/kasperskyuk

Like us on Facebook http://www.facebook.com/Kaspersky

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue
by Vendor, 2011. The rating was published in the IDC report “Worldwide Endpoint Security
2012-2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked
software vendors according to earnings from sales of endpoint security solutions in 2011.


COMPUTERLINKS is the next generation distributor of IT security and Internet
technology solutions and services, providing UK and Irish channel partners with reliable,
supported solutions from world-leading hardware and software manufacturers and service
providers. COMPUTERLINKS concentrates on dynamic technologies such as cloud computing,
data centre transformation, secure mobile access and security. It provides a comprehensive
and complementary product portfolio, backed by an extensive range of knowledge-based
professional and managed services, to ensure its channel partners deliver the right
solutions to their customers. COMPUTERLINKS is 100 percent committed to the two-tier
channel and delivers profitable growth to its partners and competitive advantage to their
customers by providing a full-service package of technical, sales and marketing support,
practical training and efficient logistics. The company currently has over 600 employees
operating across 24 countries worldwide. For more information, visit


Follow us on Twitter http://www.twitter.com/computerlinks
[http://www.twitter.com/kasperskyuk ]

(c) 2012 Kaspersky Lab. The information contained herein is subject to change without
notice. The only warranties for Kaspersky Lab products and services are set forth in the
express warranty statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. Kaspersky Lab shall not be liable for
technical or editorial errors or omissions contained herein.

        Kaspersky Lab UK Editorial contact:
        Berkeley PR
        Rhiannon Clarke

        Telephone: +44(0)118-909-0909

        1650 Arlington Business Park
        RG7 4SA, Reading
        Kaspersky Lab UK
        Ruth Knowles

        Telephone: +44(0)871-789-1633

        Milton Business Park
        OX14 4RY, Oxford

        COMPUTERLINKS UK Editorial contact:
        Goode Communications
        Joanne Smith
        Telephone: +44(0)1491-873323

        Peter McEvoy
        Telephone: +44(0)1638-569-600

SOURCE Kaspersky Lab

Source: PR Newswire