Ram Truck Brand Continues ‘Road to the Ram® Jam’ All-star Country Music Series with the Auction of Billy Currington’s Truck Beginning Feb. 19
AUBURN HILLS, Mich., Feb. 19, 2013 /PRNewswire/ — The Ram Truck brand continues its successful “Road to the Ram® Jam” all-star country music series with the auction of Billy Currington’s 2012 Ram 1500 Laramie Longhorn.
Starting at 7 p.m. Eastern Time today (Feb.19), fans can bid for Currington’s truck with all the proceeds from the auction benefiting Team Rubicon, which unites the skills and experiences of military veterans with medical professionals to rapidly deploy emergency response teams into crisis situations. Brantley Gilbert’s truck was auctioned off last week and raised $34,552 for the Iraq and Afghanistan Veterans of America (IAVA). For more information on the charity auction hosted on eBay Giving Works and to bid on Currington’s truck, visit www.ebay.com/roadtoramjam.
As part of the Road to the Ram Jam series all five participating artists – Kellie Pickler, Gilbert, Currington, Zac Brown Band and Easton Corbin – received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. Pickler’s truck was auctioned off at the end of January and raised $36,200 for the USO Warrior and Family Care program. The rest of the trucks are being auctioned off in the next month with all proceeds going to benefit a charity of each artist’s choice. Fans will have two weeks to bid on each artist’s truck. Zac Brown Band’s truck will go up for auction on March 5 with proceeds benefitting Camp Southern Ground and Corbin’s will follow on March 18 with proceeds benefitting the Freedom Alliance Scholarship Fund.
“There isn’t a better ride out there than this truck and no better cause than Team Rubicon to help out, so please take the five minutes and bid on my truck,” Currington said.
“We have found that the skills military veterans cultivate on the battlefield are imperative for disaster response work,” said Jake Wood, president and co-founder of Team Rubicon. “Team Rubicon has responded to countless disasters here at home and abroad, and helped thousands of veterans find a new mission after war. The proceeds from this auction will help us continue that mission.”
The Road to the Ram Jam series was the ultimate fan experience. It helped bring country music fans closer to some of their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips for two to the exclusive Ram Jam concert. The invitation-only 2012 Ram Jam concert event, held on Dec. 29 in Nashville, was a huge success with performances by all five participating artists. Those who missed the live stream of the concert event on Ram Country on Yahoo! Music can go to http://music.yahoo.com/programs/ram-country/ to see some of the highlights from that night.
About Billy Currington
Since Currington’s debut in 2003, he has sold over 11 million units, earned multiple RIAA Gold and Platinum certifications, had seven #1 hit singles, ten Top 10 singles, been nominated for two Grammy Awards and multiple CMA and ACM Awards. Fans can go to www.billycurrington.com to get more official news and information on Currington.
About Team Rubicon
Team Rubicon (TR) unites the skills and experience of military veterans with first responders to rapidly deploy emergency response teams into crisis situations. TR offers veterans a chance to continue their service by helping and empowering those afflicted by disasters, and also themselves. For more about Team Rubicon, visit www.teamrubiconusa.org
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
SOURCE Chrysler Group LLC