Companies Are Increasingly Integrating Philanthropy into Business Models According to ZMG Construction
Philanthropy has become an integral aspect of corporate culture, reports ZMG Construction.
LONGWOOD, Fla., Feb. 25, 2013 /PRNewswire-iReach/ — ZMG Construction is a company that is no stranger to philanthropic activity; however, it is working to shed light on how important charitable giving has become to today’s up and coming businesses. An article featured by AGBeat highlights the fact that companies are incorporating philanthropy into their business models at an increasing rate, which allows them to both support the communities in which they grow and use their brands to promote social responsibility.
The reason why philanthropy has become such an important part of the business world is because it is mutually beneficial to companies and the causes that they help. According to the article, “Implementing philanthropic efforts into business is a great way to boost revenues because it humanizes the business. By selecting a cause to support, your business can better connect with its target audience and rally around a common issue. The increased visibility on the issue will help raise awareness, and in addition to your company’s contribution, may result in increased aid for the cause.”
“At ZMG, affordable housing is a big part of our philanthropic efforts,” asserts a representative from ZMG Construction. “We find blighted locations in cities throughout the US and we make it a point to tear down old structures and rebuild using green and sustainable construction processes. Additionally, we hire local skilled and unskilled workers, thereby creating jobs and training opportunities for workers through local and statewide programs. We also hire individuals at local women’s shelters and other first time worker groups to assist with clerical and administrative duties. As such, we help to integrate women who have suffered from abuse back into an environment that allows them to rebuild their confidence with the support of others. Obviously, ZMG has a much more direct approach to philanthropy as well, as the company gives to over 20 agencies annually–totaling over six figures each year. But our affordable housing model is the way in which we teach a man how to fish instead of giving him a fish, to use a proverbial frame of reference. Ultimately, this makes us proud to help educate people regarding the true meaning of sustainable giving and to help people in developing the skills that they need to continue to benefit from the experiences we have provided.”
The professionals at ZMG encourage businesses to consider the ways in which they can support local charitable endeavors and use their influence to enhance the social responsibility felt by members of the community. By incorporating philanthropy into their business models, the professionals at ZMG know that company owners can improve the legacy that their organizations build.
ZMG Construction is an active player in the efforts to create strong communities and has been for over 24 years. A company that leverages the most innovative technologies and a superior degree of service, ZMG Construction is seen as a leader in the design, construction, and restoration of real estate development initiatives. ZMG Construction provides specialized services, including green development, to a diverse clientele.
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SOURCE ZMG Construction