TimberTech’s TwinFinish Decking Reaches 10 Year Milestone as an Industry Innovation
WILMINGTON, Ohio, Feb. 26, 2013 /PRNewswire/ — TimberTech, a leading manufacturer of alternative decking materials is celebrating the 10-year anniversary of its TwinFinish Wood-Plastic Composite Decking. When it was introduced in March 2003 it became the first brand name decking product to be marketed as a dual surface choice for contractors and homeowners. The TwinFinish two-sided embossing and brushing technology literally changed the face of composite decking then and continues to be a popular choice with contractors and homeowners today.
“The 10(th) anniversary of TwinFinish is a milestone for us and represents an advancement for the alternative decking category,” said Paul Bizzarri, VP of Innovation for TimberTech. “We took the lead in branding the concept of a two-sided composite board by marketing it under the TwinFinish name, giving customers two aesthetic options in one plank.” He said it came on the scene when alternative decking manufacturers were striving for more natural-looking deck boards. The plank’s VertiGrain side provides the look and feel of a real wood walking surface, while the opposite side has a serrated texture, perfect for deck built-ins such as benches and flower boxes.
According to Bizzarri, TimberTech’s TwinFinish withstands the test of time. “TwinFinish has continued to evolve in the past decade with enhanced weatherability, durability, installation and performance,” he said. For example, when first introduced, TwinFinish was only available in a square-edge plank primarily suitable for face-fastening. “Since then, we’ve designed a deck profile with a groove in the side to work in tandem with our CONCEALoc fastener,” he explained. “This was another industry first, providing a deck plank and fastener that combine to create an easy to install fastener-free surface decking system.”
TwinFinish continues to rank high in contractor and homeowner satisfaction. “It is a trusted, proven decking plank currently installed on an estimated 500,000 decks,” said Bizzarri. ” It remains a very popular decking plank and continues be a high volume seller.” TwinFinish is available in Cedar, Redwood and Grey. It serves as a step up from wood while reducing maintenance and increasing long-term performance.
TimberTech is one of the world’s top producers of high-performance decking, railing, fencing and lighting solutions. With a passion for outdoor living and a global reputation for quality and innovation, TimberTech delivers a wide range of low-maintenance, wood-alternative products in an unmatched selection of colors and styles – all available through a network of more than 8,500 contractors and dealers worldwide. For more information, visit TimberTech.com or view product installation videos on the TimberTech YouTube channel. Stay up-to-date on TimberTech by following the company on Twitter (@timbertech_deck) or Facebook (/TimberTech).