Last updated on April 17, 2014 at 13:27 EDT

Air Canada Frequent Flyers Set for Take-off with “Altitude”

March 1, 2013

New top tier program comes into effect today

MONTREAL, March 1, 2013 /CNW Telbec/ – Air Canada’s re-branded Top Tier
frequent flyer recognition program, “Altitude”, came into effect today,
the carrier announced. Specifically designed to recognize and reward
Air Canada’s most frequent flyers, Altitude offers members a wide range
of travel privileges, rewards and additional status levels. Improved
benefits include enhanced priority travel services such as a
complimentary checked baggage allowance, higher upgrade priority for
higher status members, exclusive partner offers and new incentives such
as tier status gifts, as well as the creation of a new dedicated
website altitude.aircanada.com. Altitude members continue to enjoy travel privileges with over 25 Star
Alliance(TM) member airlines.

‘We have renamed our Top Tier program Air Canada Altitude and
re-designed it to better recognize and reward our most frequent flyers.
These changes are the most significant made to the program since we
launched Air Canada Super Elite status over 15 years ago,” said Craig
Landry Air Canada’s Vice President, Marketing. “After sharing new
developments with members over the past year, we’re pleased to mark
this day when Altitude’s wide range of additional benefits and
exclusive perks come into effect. Altitude stands out as one of the
leading frequent flyer recognition programs in the world, re-designed
to offer Air Canada customers the privileges that are best aligned with
their travel frequency and needs.”

Altitude Status Levels
Concurrent with the introduction of a number of enhanced benefits, Air
Canada Altitude includes two additional status levels for a total of
five. Members reach Air Canada Altitude status based on the number of
Altitude Qualifying Miles or Altitude Qualifying Segments earned on
eligible flights operated by Air Canada and its Star Alliance partners.

    |                         |Altitude Qualifying|Altitude Qualifying|
    |Status                   |       Miles       |     Segments      |
    |Altitude Prestige 25K    |         25,000    |            25     |
    |Altitude Elite 35K       |         35,000    |            35     |
    |Altitude Elite 50K       |         50,000    |            50     |
    |Altitude Elite 75K       |         75,000    |            75     |
    |Altitude Super Elite 100K|         100,000   |            100    |

Altitude privileges

        --  Priority Contacts: Eligible Altitude members have priority
            access to Air Canada and Aeroplan call centres with new and
            improved reservation benefits such as complimentary access to
            Preferred Seats and guaranteed reservations in Economy class.
        --  Priority Airport Services: Altitude members enjoy priority
            check-in and a complimentary checked baggage allowance
            including waived handling fees for sports equipment. Higher
            status members such as Super Elite 100K members enjoy exclusive
            access to Air Canada's personalized Concierge service.
        --  Lounge Access:  Eligible Altitude members benefit from Air
            Canada's network of Maple Leaf Lounges offering several
            complimentary services including business centers, conference
            rooms, snacks, beverages and free WiFi. For more information
        --  eUpgrades:  Altitude members have access to the comfort and
            premium service of Air Canada's Executive Class (North America)
            and Executive First (international) cabins with complimentary
            eUpgrade Credits, featuring a more generous international
            upgrade eligibility than other frequent flyer recognition
            programs. Higher status members will now also be able to
            upgrade Air Canada Vacations reservations as well as Aeroplan
            ClassicFlight Rewards when traveling in North America.
        --  Select Privileges:  Altitude members can choose the combination
            of perks that best suits their travel needs by selecting the
            privileges they value most including: Bonus Aeroplan® Miles,
            eUpgrade Credits, access to Air Canada's network of Maple Leaf
            Lounges, Altitude status for a friend and much more.
        --  Threshold Gifts:  Altitude Elite 50K members and higher are now
            able to choose from a range of exclusive gifts as they reach
            specific Altitude Qualifying Mile thresholds - ranging from
            Bonus Aeroplan Miles and gift certificates to free hotel stays
            and high-end electronics.
        --  Star Alliance Recognition:  Altitude members also benefit from
            priority services when traveling with over 25 Star AllianceTM
            airlines around the world, including access to hundreds of
            airport lounges worldwide for Altitude members identified as
            Star Alliance Gold.
        --  Exclusive Partner Offers: Altitude members are further rewarded
            by official partners with perks such as accelerated status
            recognition with major hotel chains and car rental companies,
            plus exclusive discounts and Bonus Aeroplan Miles.

Air Canada Altitude and Aeroplan
Air Canada Altitude is designed to recognize Air Canada’s most frequent
flyers with a wide range of premium products and services, such as
priority airport services, lounge access and upgrades.

Air Canada Altitude members remain Aeroplan members identified by their
Aeroplan Number. They also benefit from Air Canada’s partnership with
Aeroplan, Canada’s premier coalition loyalty program offering a wide
range of ways to earn and redeem Aeroplan Miles with over 150 partners.

Previously referred to as ‘Status Miles,’ Altitude Qualifying Miles are
earned and redeemed on eligible Air Canada and Star Alliance member
airlines flights, and are used for tracking towards a higher Altitude
status. Altitude Qualifying Miles earned on eligible flights are also
redeemable Aeroplan Miles, which can be used for Flight Rewards to over
1,000 destinations worldwide.

Altitude members enjoy for the first time the convenience of their own
website featuring an easy-to-use dashboard for selecting and managing
their privileges, choosing exclusive gifts and partner offers, as well
as tracking their status at all times. For more details visit: altitude.aircanada.com

Members will continue to book flights at aircanada.com, and can use their Aeroplan Miles to book flight rewards at aeroplan.com.

About Air Canada

Air Canada is Canada’s largest domestic and international airline
serving more than 175 destinations on five continents.  Canada’s flag
carrier is the 15th largest commercial airline in the world and in 2012
served close to 35 million customers.  Air Canada provides scheduled
passenger service directly to 59 Canadian cities, 55 destinations in
the United States and 64 cities in Europe, the Middle East, Asia,
Australia, the Caribbean, Mexico and South America. Air Canada is a
founding member of Star Alliance, the world’s most comprehensive air
transportation network serving 1,329 destinations in 194 countries. 
Air Canada rewards its most loyal customers through its top tier
recognition program, Altitude, that offers frequent flyers a range of
priority travel services, lounge access and upgrades to Executive
Class, complementing their membership in Aeroplan, Canada’s premier
loyalty program, which provides numerous ways to earn and redeem
Aeroplan Miles with over 150 travel and retail partners.

Air Canada is the only international network carrier in North America to
receive a Four-Star ranking according to independent U.K. research firm
Skytrax. In 2012, Air Canada was ranked for a third consecutive year
“Best International Airline in North America” in a worldwide survey of
more than 18 million airline passengers conducted by Skytrax. 
According to the 2012 Canadian Business Travel Survey conducted by
Ipsos Reid, Air Canada was the preferred airline for more than 79
percent of frequent business travellers in Canada.  In 2012, readers of
Global Traveler magazine voted Air Canada “Best Airline in North America,” the readers
of Business Traveler voted Air Canada “Best North American Airline for International Travel”
and “Best In-Flight Services in North America,” and the readers of Premier Traveler voted Air Canada “Best North American Airline for Business Class
Service,” “Best North American Airline for International Travel” and
“Best Flight Attendants in North America.” For more information on Air
Canada visit aircanada.com and follow @AirCanada on Twitter and Facebook.


Source: PR Newswire