Kia Motors America Announces February Sales
Aggressive Slate of New Product Introductions to Continue with Three World Debuts in New York
IRVINE, Calif., March 1, 2013 /PRNewswire/ — Kia Motors America (KMA) today reported February sales of 41,505 units. The U.S.-built* Optima midsize sedan led sales for the 15(th) consecutive month with 13,195 units sold, while the Sorento CUV also built in West Point, Georgia, posted strong sales of 7,945 units as the significantly redesigned 2014 model began arriving in showrooms.
After setting all-time annual sales and market share records in 2012, Kia has seven all-new or significantly redesigned vehicles scheduled to launch in the U.S. market this calendar year. Later this month, Kia will take the wraps off three world introductions at the New York International Auto Show.
Kia: One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
MONTH OF FEBRUARY YEAR-TO-DATE -------- ------------ Model 2013 2012 2013 2012 ----- Rio 3,339 3,598 5,809 6,194 Forte 5,003 5,706 9,411 10,123 Optima 13,195 11,558 24,447 20,372 Sportage 2,334 3,410 4,756 6,245 Sorento 7,945 8,386 15,950 15,708 Sedona 138 1,504 501 2,946 Soul 9,551 10,876 16,933 18,967 Total 41,505 45,038 77,807 80,555
SOURCE Kia Motors America