NIRA Dynamics AB to Expand Linköping, Sweden Office by 60% 2013

LINKÖPING, Sweden, March 4, 2013 /PRNewswire/ –

To follow the demand for TPI (Tire Pressure Indicator), NIRA is substantially
expanding both in headcount and space.

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“In May 2013, we plan to finalize the final step of our current office and workshop
space extension. We will then have doubled the available office space and more than
doubled the workshop area compared to 2011″ says Helene Thibblin-Adlers, CFO.

The engineering workforce increased by 60% between 2006 and January 2012. Until end of
2013 alone, another 60% is planned. Generally, there is a problem finding the right
competencies, but the location in Mjärdevi Science Park and the vicinity to Linköping
University helps this situation.

This growth reflects the development of the customer portfolio and sales figures.

Tire Pressure Monitoring Systems are one of the most dynamic areas among car features.
Driven by legislation and environmental awareness, the market for TPMS is literally
exploding.

TPI series application started in 2006 with Audi as the first customer. By the end of
2011, there were four vehicle manufacturers as customers and by 2013, it has grown to
seven.

Jörg Sturmhoebel, CMO: “Since market introduction in 2006, we have achieved a yearly
growth rate of around 100% in terms of TPI licenses sold. Increasing the workforce at the
same pace is basically impossible for any organisation and is also not suitable reaction
to our customer’s demand for increasingly shorter development times and higher
efficiency.”

Beyond the sheer capacity and space increase, optimized tools, processes and
organizational structures are needed.

A whole new organization has been introduced in January 2013. Within the development
department, there are now dedicated specialist teams for application, integration and
development of new products. Together with a new project management team comprising mainly
of key account managers, this creates an effective matrix organisation with clear and
competent customer and project interfaces and an improved utilization of synergies between
projects. Core competencies are now concentrated in the specialist teams supporting and
participating in the customer projects.

Dr. Predrag Pucar, CEO: “With the new organisation, NIRA is well prepared for healthy
and sustainable growth in the coming years. We can now easily handle new customers and
projects within the organisational structures and grow organically. As a side effect, this
creates a more stable environment for our employees despite the dynamic market, which will
surely contribute to a further improved employee satisfaction.”

        Press contact:
        Jörg Sturmhoebel, CMO
        Phone: +46-733-58-01-03
        Email: jorg.sturmhoebel@niradynamics.se
        Homepage: http://www.niradynamics.se

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SOURCE NIRA Dynamics AB