Strategy Analytics: Commercial Vehicle OEM Line-Fit Telematics Plans Face Uphill Battle
CV Telematics Adoption Survey Reveals High User Satisfaction with Aftermarket Solutions
BOSTON, March 8, 2013 /PRNewswire/ — The Strategy Analytics Commercial Fleet Telematics Service (CFT) survey report, “Understanding Telematics Adoption Dynamics in Mid-sized Commercial Fleets” has found that almost 75 percent of fleet operators that have adopted Aftermarket telematics systems are “very satisfied” with the products and services they have invested in, and have seen a positive return on the money spent.
Improved operational efficiency, driver behavior and vehicle management were the primary areas of satisfaction cited by surveyed fleet operators. Adopters found the Aftermarket systems were easy to implement, with few surprises, and that achieving anticipated benefits was also easy.
This has significant ramifications to commercial vehicle OEMs that are either actively developing or considering introducing line-fitment of telematics systems and services as a value-add proposition to customers and with CRM, vehicle design and warranty benefits for the OEM. And while telematics has been adopted in some notable large fleets, it needs to conquer the hearts and minds of the many mid-sized fleets that make up the majority of the market.
“Half of the Aftermarket telematics adopters surveyed did recognize the attractiveness of having OEM-fitment so there is an opportunity, however they did have concerns particularly around compatibility and flexibility,” said Rod Roberts-Dear Director of Strategy Analytics Commercial Fleet Telematics Service. “The high level of satisfaction with Aftermarket sourced hardware and services means the OEMs and their Tier 1 partners will need to thoughtfully differentiate their offerings in order to be successful, and that requires a good understanding of users and non-users of telematics,” he added.
This was just one of the findings of Strategy Analytics qualitative survey involving in-depth interviews with 50 small to mid-size fleets across the US, UK and Germany, encompassing both telematics system adopters and non-adopters, addressing the nature of their fleets, attitudes, motivations, the decision making process, barriers to adoption and experiences.
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SOURCE Strategy Analytics