Earth Day Celebration at Natural Product Retailer Aura Sensory to Include Free Natural Deodorant with $10 Online Purchase
Natural Deodorant remains one of Aura Sensory’s core products that helps Americans reduce their chemical exposure
COPLEY, Ohio, March 19, 2013 /PRNewswire/ — Aura Sensory, the maker of a popular natural deodorant, is making a very special offer in honor of the upcoming Earth Day April 22, 2013. In an effort to get more people converted to a healthier deodorant alternative, they are offering a free natural deodorant with any purchase totaling $10 or more on their website AuraSensory.com for the first week in April.
Danna Norek, the owner of the Aura Sensory line of products explains. “Instead of the usual standard discount promotions, I wanted to make more of a statement in honor of Earth Day. It is estimated that 90% of the US population over the age of 13 or 14 wears deodorant. By offering a strong incentive to try one of the products in our line that has a direct impact on more people’s health and well being, I feel like we’re going to be “converting” more people to this healthier way of fighting underarm odor.”
With so many people becoming interested in more natural options for the products they put on their family’s skin and hair, Aura Sensory has enjoyed an increased visibility in this space. The natural deodorant was actually the first offering in their line of natural body, skin and hair care.
Norek goes on to explain, “When I first introduced the product and the company, I really didn’t have a firm grasp on what I was doing in this particular business yet. My background was in internet marketing up until that point, so it was quite a learning experience for me. I made changes based on the feedback that those initial customers gave me about the deodorant, and we finally came to the formula we have today.
I’m really happy how it turned out. It’s very concentrated, so you don’t need a lot of it for all-day odor control. It’s one of the few aluminum-free natural deodorants with absolutely no petroleum by-products like propylene glycol, and absolutely no artificial fragrances. This is so important for a product that stays on your skin all day and is near the most concentrated cluster of lymph nodes in your body. I’m really proud of that!”
The company started to expand into hair care toward the end of 2012 and has seen a great interest in these products as well. People are becoming aware that the chemicals and harsh surfactants in hair care degrade the beauty and health of the hair over time, just like these types of ingredients harm the integrity of the skin.
The deodorant remains one of the company’s core products since it is a staple that most Americans wear. Norek continues, “If we can just get people to try it out with this April promotion, I’m confident that they will find it just as, or more, effective as the deodorants on the market that contain all those harmful chemicals and aluminum. It’s just a matter of getting it into people’s hands so they can start this healthy habit. That’s what this promotion is aimed at achieving.” The April promotion will run from Monday April 1st through Monday April 8(th).
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SOURCE Aura Sensory