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Last updated on April 20, 2014 at 0:02 EDT

Canada’s homegrown superfood set to take centre stage

March 20, 2013

Lowers cholesterol, easy-to-use, made in Canada – check it out at www.GoBarley.com

CALGARY, March 20, 2013 /CNW/ – Barley is finally getting the
recognition it deserves with a new consumer website–www.GoBarley.com–a one-stop-shop for everything barley.

The website features over 60 brand new recipes from mains dishes to
desserts, as well as a series of barley “how to videos” and multiple
blog posts from nutritionists and foodies. Aimed at showing consumers
just how versatile barley can be in our day to day cooking and baking,
the website is part of a new market development initiative of the
Alberta Barley Commission (ABC)–a grassroots, farmer-run organization
for barley producers.

“We’re excited about the new site and we think it does a great job of
sharing barley’s health benefits with consumers,” said ABC Chairman
Matt Sawyer, a farmer near Acme, AB. “We believe there is great
potential to grow the food barley market and increase consumer
awareness and demand for this healthy grain.”

Canada’s third largest crop, barley received approval from Health Canada
for a new food claim which concluded that daily consumption of barley
helps to reduce blood cholesterol, a risk factor for heart disease. To
help spread the word about the barley health claim as well as the new
GoBarley.com website, the Commission has sent Market Development
Manager Linda Whitworth on a cross-Canada barley blitz.

“Everywhere I go, people are excited to talk about barley,” said
Whitworth. “Barley is delicious and good for you. It’s versatile and
lends itself well to all types of dishes. Plus, it doesn’t get much
more local and healthy than barley.”

Barley is low on the glycemic index and packed full of fibre that will
help keep people feeling fuller, longer. You can cook pot or pearl
barley in water or broth and add it to soup or salads–or substitute it
in any dish where you would normally use rice or pasta. Barley flour
has a rich, nutty-flavour and can contain more than three times the
dietary fibre of enriched all-purpose flour. It can be found at bulk
food stores, health stores and major grocery stores.

Gobarley.com also features partnerships with Canadian bloggers covering the others
uses of barley such as malt barley used to produce beer. These blogs
introduce consumers to Alberta’s craft brewers and breweries as well as
helpful tips for pairing food and beer.

About Alberta Barley Commission
Canada’s only barley commission, the Alberta Barley Commission is a
not-for-profit organization directed, funded and controlled by the
province’s 11,000-plus barley farmers. The Commission co-ordinates and
sponsors research, market development, technology transfer and policy
development on behalf of its producers.

SOURCE Alberta Barley Commission


Source: PR Newswire