Last updated on April 17, 2014 at 21:23 EDT

The Lemaire Brothers Honoured at the 2013 Green CEO Awards

March 21, 2013

KINGSEY FALLS, QC, March 21, 2013 /PRNewswire/ – Les Affaires and Trebora Conseil awarded its Green CEO Hommage award to Cascades
founders Bernard, Laurent and Alain Lemaire.

The mission of the Green CEO awards is to shine a spotlight on the
initiative and exemplary contribution of leaders in small, medium and
large businesses and crown corporations in promoting sustainable
development in their business practices. The judges also confer a Green
CEO Hommage award on a well-known leader for lifetime achievement.
Since the brothers work closely together, the judges named all three as
recipients of the award this year.

“We are very pleased to receive this honour. Cascades has held on to its
integrity. Over time, the company has evolved and changed, but we have
always managed to remain true to our fundamental values despite the
profound changes occurring in the world. Fifty years ago, we were
always somewhat hesitant to explain the origins of the raw materials
used to make our products. Using recycled fibres was frowned upon.
Today, many consumers seek out our products specifically because of the
fact that they contain recycled fibres. I am proud of what we have
accomplished at Cascades so far, and what I find very exciting is that
there is still so much to do,” says Laurent Lemaire, co-founder of

Along with the panel of judges, who voted unanimously in favour of the
three pioneers of sustainable development, Steven Guilbeault of
Équiterre, Georges Kobrynsky, member of the Cascades Board of
Directors, and Mario Plourde, Chief Operating Officer at Cascades, paid
tribute to the dedication and the outstanding legacy of the Lemaire
brothers. They described the company as a multinational with a human
touch that actively seeks to reduce its environmental footprint and
that has had a profound influence on the entire recovery and recycling
movement, as well as the marketing of environmentally friendly products
in North America.

Cascades extends its congratulations to all the recipients and finalists
of the 2013 Green CEO awards.

Founded in 1964, Cascades produces, converts and markets packaging and
tissue products that are composed mainly of recycled fibres. Cascades
employs more than 12 000 men and women, who work in over a hundred
modern and versatile production units in North America and Europe. With
its management philosophy, close to half a century of experience in
recycling, and continuous efforts in research and development as
driving forces, Cascades continues to deliver the innovative products
that customers have come to rely on. Cascades’ shares trade on the
Toronto Stock Exchange under the ticker symbol


Source: PR Newswire