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Last updated on April 19, 2014 at 9:20 EDT

Subaru Reports March 2013 Sales As Best Sales Month In Company History

April 2, 2013

- March sales of 36,701 represent best-ever sales month for Subaru of America

CHERRY HILL, N.J., April 2, 2013 /PRNewswire/ — Subaru of America, Inc. today reported 36,701 vehicle sales for March 2013, which represents the best-ever sales month for the company and a 13 percent increase over March 2012. Year-to-date sales for Subaru total 92,527 – a 15 percent increase over the same period in 2012 and represent the best first quarter in company history.

These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 – a first in company history. During the 2013 New York International Auto Show, Subaru achieved another company first when it introduced the XV Crosstrek Hybrid, the brand’s first-ever hybrid vehicle.

BRZ sales were notably strong as were sales of the all-new 2014 Forester.

The XV Crosstrek Hybrid is based on the popular XV Crosstrek crossover that achieved 4688 sales in March 2013 and 10,710 year-to-date sales. The 2014 XV Crosstrek Hybrid is the most fuel-efficient all wheel drive crossover in America. It will go on sale in the fall.

“We are pleased to see our sales growth continue and surpass the records we set last year,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Subaru offers customers uncompromising driving performance and green capabilities. It is a winning combination that will continue to drive sales.”

               Carline Mar-13       Mar-12       % Chg        Mar-13       Mar-12       % Chg

                         MTD          MTD         MTD           YTD          YTD         YTD
                         ---          ---         ---           ---          ---         ---

    Forester                   9050         6192        46.2%        21144        16874        25.3%

    Impreza                    5327         8545       -37.7%        14432        21100       -31.6%

    Impreza
     WRX                       1727         1197        44.3%         4519         2829        59.7%

    Legacy                     4400         5384       -18.3%        11329        12117        -6.5%

    Outback                   10453        10886         -34%        28101        27060         3.9%

    Tribeca                     151          183       -17.5%          504          588       -14.3%

    BRZ                         905            0         n/a          1788            0         n/a

    XV
     Crosstrek                 4688            0         n/a         10710            0         n/a
    ----------                 ----          ---         ---         -----          ---         ---

    TOTAL                     36701        32387        13.3%        92527        80568        14.8%
    -----                     -----        -----        ----         -----        -----        ----

“Subaru achieved record first-quarter sales with a strong product lineup,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “Bringing a hybrid vehicle to market will give our retailers an additional offering for shoppers.”

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.

Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com

Sheriece Matias
Subaru of America, Inc.
856-488-5093
smat@subaru.com

SOURCE Subaru of America, Inc.


Source: PR Newswire