White+Partners to Generate Buzz for Shenandoah National Park
Northern Virginia agency hired to manage PR for Delaware North Companies
LURAY, Va., April 4, 2013 /PRNewswire-USNewswire/ — White+Partners has been selected as the PR Agency of Record (AOR) for Delaware North Companies Parks and Resorts at Shenandoah National Park. The organization has an impressive history working in the travel and tourism industry creating innovative campaigns that drive results.
“Shenandoah National Park is an environment for lovers of the great outdoors, with unique lodging at Skyland and Big Meadows that provide sweeping views of the valley below,” stated Helen Morton, Director of Sales and Marketing for DNC Parks & Resorts at Shenandoah. “With so many of the White+Partners’ employees being natives of the area, we couldn’t be more excited to have them join the Delaware North team.”
White+Partners welcomes the opportunity to create buzz and generate interest for Shenandoah National Park getaways this spring and summer. Matt White, CEO of White+Partners explained: “We are incredibly proud to have the opportunity to work with a quality company like Delaware North, and very excited to be working on one of the iconic travel brands in Virginia, Shenandoah National Park.”
White+Partners was founded in 1964 by E. James White who had a passion for creative that delivered results. Today, W+P translates that ROI spirit into helping clients find their “Win,” and in doing so the agency has built an impressive roster of national and local clients that include: ACCCE, Apptix, Produce Marketing Association, Navy Mutual Aid, Harrison College, The Chefs Academy, Mercedes Benz of Arlington and Alexandria, Visit Fairfax, NFPA, Luray Caverns, Washington Nationals, Strayer University and Wolf Trap National Park for the Performing Arts. For more information, please visit http://whiteandpartners.com.
About Delaware North Companies Parks & Resorts
Delaware North Companies Parks & Resorts is an industry leader, providing Stewardship and Hospitality in Special Places SM with hotel, retail, food service, recreation and transportation operations at historic and scenic properties in North America and Australia. The company operates Kennedy Space Center Visitor Complex in Florida; in Yellowstone, Grand Canyon, Sequoia and Yosemite national parks, including The Ahwahnee and other Yosemite lodges; The Lodge at Geneva-on-the-Lake in Ohio; Gideon Putnam Resort in Saratoga Springs, N.Y.; and in Niagara Falls State Park. The company also owns and operates Tenaya Lodge at Yosemite; Harrison Hot Springs Resort & Spa in British Columbia; the Park Gate Lodges at Yellowstone, which are the West Yellowstone Holiday Inn, Gray Wolf Inn and Suites and Yellowstone Park Hotel, all located at the park’s west gate in West Yellowstone, Mont.; and five luxury resorts in Australia: Lizard Island Resort, Heron Island Resort, Wilson Island Resort, Kings Canyon Resort and El Questro Homestead and Wilderness Park. To learn more about Delaware North Companies’ hospitality management expertise, visit http://www.delawarenorth.com/parks-and-resorts-home.aspx.
About Delaware North Companies
Delaware North Companies is one of the largest and most admired privately held hospitality companies in the world. Founded and owned by the Jacobs family for nearly 100 years, it is a global leader in hospitality and food service. Its family of companies includes Delaware North Companies Parks & Resorts, Delaware North Companies Gaming & Entertainment, Delaware North Companies Travel Hospitality Services, Delaware North Companies Sportservice, Delaware North Companies International and Delaware North Companies Boston, owner of TD Garden. Delaware North Companies has revenue exceeding $2.6 billion annually and 55,000 associates serving half a billion customers in the United States, Canada, the United Kingdom, Australia and New Zealand. For more information, visit www.DelawareNorth.com.