Last updated on April 19, 2014 at 21:20 EDT

The Wolverine is the Focus of the Latest HWW PSA

April 16, 2013


OTTAWA, April 16, 2013 /CNW/ – The Canadian Wildlife Federation proudly
announces that the Wolverine is the focus of the next public service
announcement in the Hinterland Who’s Who (HWW) series. The new PSA will
highlight this little known Canadian mammal. Learning more about this
species is a great way to celebrate National Wildlife Week!

“The Wolverine is often perceived as being the most ferocious,
gluttonous, and fearless animal in Canada. But how much of this
impressive reputation is based in fact? Since very few people have
observed Wolverines in the wild, and that the species remains
misunderstood by many, HWW is the perfect medium to dispel some of
these myths” says Wade Luzny, CEO and Executive Vice-President of the
Canadian Wildlife Federation. “By learning more about the Wolverine,
Canadians will be inspired to help conserve this mysterious and iconic
species at risk.”

The Wolverine PSA focuses on the species’ natural history and presents
interesting facts about this amazing species. It was shot in Quebec’s
boreal forest, historically one of the species’ habitats. You can view
this new PSA at http://www.youtube.com/watch?v=CZgEjZyq59U&feature=share&list=PL0B8A89633E910353.

The pre-existing fact sheet on the Wolverine has been updated for the
occasion, and can be consulted at http://www.hww.ca/en/species/mammals/wolverine.html. It contains more in-depth information about the species.

This launch is part of the many initiatives planned for 2013 to
celebrate HWW’s 50th Anniversary. During this anniversary year, the
public will have a chance to participate in HWW’s 50th anniversary in
many ways, including creating their own HWW video showing a Canadian
species or ecosystem for a chance to win an exciting prize. Everyone is
also invited to pay tribute to the programme by making a spoof of one
of the HWW videos or writing a note on the tribute board. For more
information, visit www.hww.ca/en/about-us/50th/.

About Hinterland Who’s Who

First created in 1963, HWW made bold use of a relatively new medium –
black and white television — to reach the Canadian general public. The
new Hinterland Who’s Who, launched in 2003, serves to rebuild the
connection thousands of viewers made with wildlife through the original
series and ensure that wildlife remains part of what it means to be
Canadian. Visit the Hinterland Who’s Who Web site at: www.hww.ca

Hinterlands Who’s Who is a joint program of the Canadian Wildlife
Federation and Environment Canada. Together, they bring a wealth of
knowledge and experience to the series. Hinterland Who’s Who has been
bringing Canadians closer to our wilderness heritage for 50 years.

SOURCE Canadian Wildlife Federation

Source: PR Newswire