Mike Holmes launches Make It Right
A special limited-edition magazine celebrating the 10(th) anniversary of Mike Holmes on HGTV
TORONTO, April 17, 2013 /PRNewswire/ – The Holmes Group, in partnership with TC
Media, is pleased to announce the release of a new limited-edition
magazine, Make It Right, in honour of Mike Holmes’ ten years on television.
The Holmes Group partnered with industry leader, TC Media for this new
magazine. TC Media is Canada’s leading provider of media and marketing
activation solutions, reaching 24 million consumers in Canada alone.
“We were honoured that The Holmes Group came directly to us to produce
this magazine,” said Caroline Andrews, Vice President and Group
Publisher, Consumer Solutions, Toronto and Vancouver, TC Media. “This
was a unique opportunity for us to work with such an iconic TV
personality and we are confident that fans everywhere will enjoy this
exclusive insider look at Mike and his life beyond the TV show.”
The publication is a balance between entertainment and education. It
provides Mike Holmes fans with a retrospective and a behind-the-scenes
look at the man behind the overalls, including personal details on how
he went from local contractor to international celebrity.
“It seemed to us that Mike’s Ten Year Anniversary was the perfect time
to come back with a new publication,” says Liza Drozdov, Vice-President
of The Holmes Group. “After HOLMES magazine ceased publication in 2011
we stepped back and regrouped. We took the time to research and
evaluate the market and we made sure to find the right partners in TC
Media. We already know that people really like Mike. They want to know
more about him, as well as how he does things–the right way. So that’s
exactly what did–we gave them more Mike.”
Staying true to Mike’s focus on education, the special edition also
contains information that will help support homeowners with renovations
and home maintenance, as well as tips related to important home issues.
Mike Holmes Make It Right is available for $9.99 and will be on newsstands across Canada and the United States on April
About TC Media
Canada’s leading provider of media and marketing activation solutions,
employing about 4,000 people, TC Media reaches 24 million consumers in
Canada through its integrated multiplatform offering that includes
print and digital media, the production of magazines, newspapers, books
and custom content, mass and personalized marketing, interactive and
mobile applications, TV production and door-to-door distribution.
TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B,
TCL.PR.D), which has about 9,500 employees in Canada and the United
States, and reported revenues of C$2.1 billion in 2012. www.tc.tc
About The Holmes Group
The Holmes Group is an international brand with operations in
independent media production, new home building and home inspection, as
well as expansion into product development. The Holmes Group is
entirely owned by Mike Holmes and responsible for developing and
managing all HOLMES branded entities, including HOLMES Approved Homes,
MIKE HOLMES Inspections, HOLMES Workwear, Make It Right Releasing Inc.
and The Holmes Foundation.
SOURCE The Holmes Group