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Last updated on April 20, 2014 at 13:20 EDT

Honda April Sales Up on CR-V Monthly Sales Record; All-New RLX Flagship Sedan Bolsters Acura Sales Gain

May 1, 2013

Both Honda and Acura gains driven by record light trucks sales

TORRANCE, Calif., May 1, 2013 /PRNewswire/ — American Honda today reported April 2013 U.S. sales of 130,999 units, an increase of 7.4 percent compared with April 2012 (up 3.1 percent based on the Daily Selling Rate, or DSR*). The Honda brand posted April 2013 sales of 117,100 units, an increase of 6.6 percent compared with April 2012. Acura U.S. April sales of 13,899 units increased 14.2 percent compared with April 2012.

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Honda

  • Award-winning CR-V sets all-time April sales record, up 12.2 percent in to 26,519 units, breaking the record set in April 2012
  • Hot-selling Accord continues its retail sales strength, topping 33,500 units with year-to-date sales up over 26 percent
  • Sales for ultra-functional and efficient Fit up 33.9 percent for April

“The April sales record for the CR-V exemplifies the incredible retail sales success of Honda’s core models,” said John Mendel, executive vice president of Sales at American Honda. “The Accord and Civic also continue to resonate, one customer at a time, with overall year-to-date sales well ahead of last year.”

Acura

  • Sales of the all-new luxury flagship RLX sedan strong with 400 units in its first full month, as dealer inventory builds
  • RDX sets its twelfth-consecutive monthly sales record, up 106.0 percent from last April, and is the top-selling Acura model in April with sales of 4,088 units
  • Acura sets an April truck sales record, with total Acura year-to-date sales up over 13 percent

“With a full year of record sales growth, the RDX is a resounding success,” said Jeff Conrad, vice president and general manager of Acura Sales. “Continued record-breaking sales of the RDX is laying a solid foundation for the new RLX and MDX Acura models launching this year.”

*The daily selling rate (DSR) is calculated with 25 days for April 2013 and 24 days for April 2012. Year-to-date, the DSR is calculated with 101 days for 2013 and 101 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

                                                                                                  American Honda Vehicle Sales For April 2013

                                               Month-to-Date                                  Year-to-Date

                                                   April                        April             DSR**                    MoM                April         April          DSR**         YoY

                                                               2013                      2012    % Chg.                  % Chg.                        2013          2012 % Chg.        % Chg.
                                                               ----                      ----    ------                  ------                        ----          ---- ------        ------

    American Honda
     Total                                                  130,999                   122,012               3.1%                    7.4%            468,650       442,177          6.0%          6.0%
    --------------

       Total Car Sales                                       71,957                    70,251              -1.7%                    2.4%            263,494       242,350          8.7%          8.7%

       Total Truck Sales                                     59,042                    51,761               9.5%                   14.1%            205,156       199,827          2.7%          2.7%

          Honda Total Car
           Sales                                             65,075                    64,083              -2.5%                    1.5%            239,645       218,672          9.6%          9.6%

          Honda Total Truck
           Sales                                             52,025                    45,754               9.2%                   13.7%            180,153       180,525         -0.2%         -0.2%

          Acura Total Car
           Sales                                              6,882                     6,168               7.1%                   11.6%             23,849        23,678          0.7%          0.7%

          Acura Total Truck
           Sales                                              7,017                     6,007              12.1%                   16.8%             25,003        19,302         29.5%         29.5%

    Domestic Car Sales                                       64,650                    61,975               0.1%                    4.3%            236,687       205,971         14.9%         14.9%
    ------------------

       Honda Division                                        59,797                    58,978              -2.7%                    1.4%            219,427       194,557         12.8%         12.8%

       Acura Division                                         4,853                     2,997              55.5%                   61.9%             17,260        11,414         51.2%         51.2%

    Domestic Truck
     Sales                                                   59,032                    45,091              25.7%                   30.9%            205,091       171,569         19.5%         19.5%
    --------------

       Honda Division                                        52,015                    39,084              27.8%                   33.1%            180,088       152,267         18.3%         18.3%

       Acura Division                                         7,017                     6,007              12.1%                   16.8%             25,003        19,302         29.5%         29.5%

    Import Car Sales                                          7,307                     8,276             -15.2%                  -11.7%             26,807        36,379        -26.3%        -26.3%
    ----------------

       Honda Division                                         5,278                     5,105              -0.7%                    3.4%             20,218        24,115        -16.2%        -16.2%

       Acura Division                                         2,029                     3,171             -38.6%                  -36.0%              6,589        12,264        -46.3%        -46.3%

    Import Truck Sales                                           10                     6,670             -99.9%                  -99.9%                 65        28,258        -99.8%        -99.8%
    ------------------

       Honda Division                                            10                     6,670             -99.9%                  -99.9%                 65        28,258        -99.8%        -99.8%
                                                                                                          -----                   -----                                          -----

    MODEL BREAKOUTS BY DIVISION

    Honda Division
     Total                                                  117,100                   109,837               2.3%                    6.6%            419,798       399,197          5.2%          5.2%
    --------------                                          -------                   -------               ---                     ---             -------       -------          ---           ---

        Fit                                                   4,286                     3,202              28.5%                   33.9%             15,819        15,827         -0.1%         -0.1%

    Memo:  Fit-EV                                                22                         0               0.0%                    0.0%                 68             0          0.0%          0.0%

       Accord                                                33,538                    35,385              -9.0%                   -5.2%            121,965        96,517         26.4%         26.4%

          Memo:  Accord PHEV                                     55                         0               0.0%                    0.0%                100             0          0.0%          0.0%

       Civic *                                               26,453                    24,423               4.0%                    8.3%             98,712       101,592         -2.8%         -2.8%

         Memo:  Civic Hybrid                                    569                       766             -28.7%                  -25.7%              2,003         2,862        -30.0%        -30.0%

       S2000                                                      0                         0               0.0%                    0.0%                  0             0          0.0%          0.0%

       Insight                                                  391                       738             -49.1%                  -47.0%              1,552         3,035        -48.9%        -48.9%

       CR-Z                                                     405                       334              16.4%                   21.3%              1,595         1,699         -6.1%         -6.1%

       FCX Clarity                                                2                         1              92.0%                  100.0%                  2             2          0.0%          0.0%
                                                                                                           ----                   -----                                            ---

       Odyssey                                               11,832                    10,476               8.4%                   12.9%             38,065        38,133         -0.2%         -0.2%

       Crosstour                                              1,504                     1,769             -18.4%                  -15.0%              5,533         5,122          8.0%          8.0%

       Pilot                                                 10,613                     8,827              15.4%                   20.2%             38,839        34,168         13.7%         13.7%

       CR-V *                                                26,519                    23,627               7.8%                   12.2%             91,893        98,214         -6.4%         -6.4%

       Element                                                    0                         0               0.0%                    0.0%                  1             3        -66.7%        -66.7%

       Ridgeline                                              1,557                     1,055              41.7%                   47.6%              5,822         4,885         19.2%         19.2%
       ---------                                              -----                     -----              ----                                       -----         -----         ----          ----

    Acura Division
     Total                                                   13,899                    12,175               9.6%                   14.2%             48,852        42,980         13.7%         13.7%
    --------------                                                                                          ---                                                                   ----

       TL                                                     2,959                     2,997              -5.2%                   -1.3%              9,752        11,414        -14.6%        -14.6%

       TSX                                                    1,622                     3,138             -50.4%                  -48.3%              5,798        12,132        -52.2%        -52.2%

         Memo:  TSX Wagon                                       206                       331             -40.3%                  -37.8%                819         1,263        -35.2%        -35.2%

       ILX                                                    1,894                         0               0.0%                    0.0%              7,508             0          0.0%          0.0%

         Memo:  ILX Hybrid                                      152                         0               0.0%                    0.0%                535             0          0.0%          0.0%

       RL                                                         7                        33             -79.6%                  -78.8%                 39           132        -70.5%        -70.5%

       RLX                                                      400                         0               0.0%                    0.0%                752             0          0.0%          0.0%
       ---                                                      ---                       ---               ---                     ---                 ---           ---          ---           ---

       MDX                                                    2,877                     3,952             -30.1%                  -27.2%             11,605        14,151        -18.0%        -18.0%

       ZDX                                                       52                        71             -29.7%                  -26.8%                151           269        -43.9%        -43.9%

       RDX                                                    4,088                     1,984              97.8%                  106.0%             13,247         4,882        171.3%        171.3%
       ---                                                    -----                     -----              ----                   -----              ------         -----        -----         -----

    Selling Days                                                 25                        24                                                           101           101

       *  Honda and Acura vehicles are made of domestic & global sourced parts.

     **  Daily Selling Rate

                                               Month-to-Date                                                          Year-to-Date

                                                   April                        April             DSR**                    MoM                April         April          DSR**         YoY
                                                   -----                        -----             ----                     ---                -----         -----          ----          ---

                                                               2013                      2012    % Chg.                  % Chg.                        2013          2012 % Chg.        % Chg.

                                Hybrid                        1,572                     1,838             -17.9%                  -14.5%              5,785         7,596        -23.8%        -23.8%

SOURCE American Honda Motor Co., Inc.; Acura


Source: PR Newswire