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Last updated on April 21, 2014 at 1:20 EDT

#MAZDA REPORTS APRIL SALES RESULTS

May 1, 2013

- Consumers Continue to Demand SKYACTIV TECHNOLOGY Vehicles-

IRVINE, Calif., May 1, 2013 /PRNewswire/ — Mazda North American Operations (MNAO) today reported April U.S. sales of 19,894 vehicles, representing a decrease of 7.5 percent versus last year. Year-to-date sales through April are down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0 percent year-over-year, SKYACTIV(®) TECHNOLOGY vehicles accounted for 74.4 percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3 with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of 79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All 2,933 Mazda6 sales for the month of April were comprised of the all-new 2014 Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official advertising support of the vehicle thus far. On April 29, however, Mazda launched its all-new Game Changers advertising campaign starting with the all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing the vehicle’s key attributes, like SKYACTIV TECHNOLOGY, all-new available safety features and its all-new KODO-Soul of Motion design, which landed Mazda6 as a finalist for World Car Design of the Year.

Another vehicle featuring the new KODO design language is the Mazda CX-9, which saw a YOY increase of 11.2 percent with 1,694 vehicles sold. Recently reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0 percent versus last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

                   Month-To-Date     Year-To-Date
                   -------------     ------------

                 Apr             Apr                 %            % MTD          Apr        Apr            %            % YTD

                           2013           2012    Change           DSR                 2013        2012 Change           DSR
                           ----           ----    ------           ---                 ----        ---- ------           ---

    Mazda2                  564          1,048            (46.2)%        (48.3)%      4,060       8,312         (51.2)%        (51.2)%

    Mazda3                7,067          8,508            (16.9)%        (20.3)%     36,200      42,218         (14.3)%        (14.3)%

    Mazda5                  762            942            (19.1)%        (22.3)%      7,428       4,883           52.1%          52.1%

    Mazda6                2,933          3,780            (22.4)%        (25.5)%     13,884      21,665         (35.9)%        (35.9)%

    MX-5 Miata              612            692            (11.6)%        (15.1)%      1,847       2,146         (13.9)%        (13.9)%

    RX-8                                    17           (100.0)%       (100.0)%          -          79        (100.0)%       (100.0)%

    CX-5                  6,262          3,521              77.8%          70.7%     24,073       7,507          220.7%         220.7%

    CX-7                                 1,388           (100.0)%       (100.0)%          -       8,667        (100.0)%       (100.0)%

    CX-9                  1,694          1,523              11.2%           6.8%     10,685       7,553           41.5%          41.5%

    Tribute                                 87           (100.0)%       (100.0)%          -         499        (100.0)%       (100.0)%

    Total
     Vehicles
    ---------

    CARS                 11,938         14,987            (20.3)%        (23.5)%     63,419      79,303         (20.0)%        (20.0)%

    TRUCKS                7,956          6,519              22.0%          17.2%     34,758      24,226           43.5%          43.5%
                          -----          -----              ----                     ------      ------           ----

    TOTAL                19,894         21,506             (7.5)%        (11.2)%     98,177     103,529          (5.2)%         (5.2)%
                         ======         ======             =====         ======      ======     =======          =====          =====

    MEMO:
    -----

    IMPORT CAR           11,952         11,207               6.6%                    54,448      57,638          (5.5)%

    IMPORT TRUCK          7,956          6,432              23.7%                    34,758      23,727           46.5%
                          -----          -----              ----                     ------      ------           ----

    IMPORT TOTAL         19,908         17,639              12.9%                    89,206      81,365            9.6%

    DOMESTIC CAR            (14)         3,780           (100.4)%                     2,869      13,810         (79.2)%

    DOMESTIC
     TRUCK                    -             87           (100.0)%                         -         499        (100.0)%
                            ---            ---           -------                        ---         ---        -------

    DOMESTIC
     TOTALS                 (14)         3,867           (100.4)%                     2,869      14,309         (79.9)%
    --------                ---          -----           -------                      -----      ------         ------

    Selling Days             25             24                                          101         101
    ------------

SOURCE Mazda North American Operations


Source: PR Newswire