Fi Istanbul’s Success Demonstrates Unlimited Market Opportunities in Turkey, the Middle East & North Africa
AMSTERDAM, May 17, 2013 /PRNewswire/ –
Staggering 3,000 Visitors + 150 Exhibiting Brands and Record Re-Booking Volumes for
the 2014 Event
Yes, we’ve got a lot to shout about and so we would like to start with a huge thank
you to all of our exhibitors who helped to make Food ingredients Istanbul such a great
success. As the only dedicated food ingredients event in the region, last week’s highly
successful show demonstrates that this region is thriving and thirsty for the very latest
ingredients, solutions, innovations and networking opportunities.
We are delighted to announce that Food ingredients Istanbul exceeded all forecasts and
expectations with the impressive amount of 3,000 visitors and a 94% rebooking rate. As a
launch event, Fi Istanbul welcomed attendees from over 80 different countries, filling all
aisles and bustling exhibitor stands.
It is clear that the industry responded well to this launch event. Building on the
high growth rates that the food industry is experiencing in this region, Fi Istanbul
provided a strong platform for all food and beverage manufacturers to source from over 150
local, regional and international food ingredients suppliers.
The response from the exhibitors was overwhelming! Many claimed to have had one of the
best shows ever, with a high quality of visitors, a steady flow of traffic during the 3
days and a good mix of visiting companies, including food manufacturers from dairy, ice
cream, confectionary, meat, poultry and many more.
“Turkey, for a global company, is a very important market for us to be close to our
customers. Food ingredients Istanbul has been a great experience to meet new customers in
3 days and share projects, prototypes, concepts and innovations” Luis Fernandez,
Vice-President Global Applications, Tate & Lyle
Natasha Berrow, UBM’s Brand Director, also commented, “Last week’s event really did
surpass even our expectations! The positive response to this launch event, the new Fi
branding and signage provided the innovative environment that such a growing region
She continued “the record re-bookings are further indication that exhibitors see Fi
Istanbul as the place to continue to meet their customers and to expand into this booming
region. I’d like to express our appreciation for the tremendous and ongoing support of all
“We are very impressed by the quality of visitors; quality is more important than
quantity. We found a lot of good customers that we’ll probably start new business with”
Stella Wu, International Sales Manager, JK Sucralose
Visitor feedback also surpassed all expectations. The great mix of local, regional and
international food ingredients suppliers was complimented by many attendees looking to
source new ingredients from companies they never heard of.
“I want to know new suppliers and I want to see some different varieties of products
that I can use for my customers. This is the first year for this exhibition and it feels
like it has being a successful opening and I’m sure it will get greater and bigger in the
coming years.” Meleknur Tuzun, Sales Manager, Agrana
Fi Istanbul is a key part of the Food ingredients Global Portfolio strategy to extend
the its brand into new regions, offering exhibiting clients a platform to engage with new
customers and present their new business growth opportunities. With the key focus on
business development, innovation and trade, in a region with one of the fastest economic
growth rates in the world, Fi Istanbul proved to be one of the most cost-effective
platforms to source new ingredients, grow market share and act as a stepping stone to this
vastly and yet close to untouched food industry.
Notes to Editor:
About Fi ingredients Global – the trusted route to market since 1986
Food ingredients first launched in Utrecht, The Netherlands in 1986 and its portfolio
of live events, publications, extensive database, digital solutions and high-level
conferences are now established across the globe to provide regional and a global meeting
place for all stakeholders in the food ingredients industry. Over 500,000 people have
attended our shows over the years, and billions of Euros of business have been created as
a result. With over 25 years of excellence, our events, digital solutions and supporting
products deliver a proven route to market with a truly global audience.
About UBM Istanbul
UBM Istanbul [http://www.ubmlive.com ] was established in April 2012 to connect people
and create opportunities for companies wishing to build business between Europe and Asia,
meet customers, launch new products, promote their brands and expand their markets.
Premier brands such as Fi Europe, CPhI, IFSEC, Black Hat, Mother & Baby Show, Jewellery
and many others and will become an integral part of the marketing plans of companies
across more than 10 industry sectors.
UBM plc is a global events-led marketing services and communications company. We help
businesses do business, bringing the world’s buyers and sellers together at events and
online, as well as producing and distributing specialist content and news. Our 5,500 staff
in more than 30 countries are organised into specialist teams which serve commercial and
professional communities, helping them to do business and their markets to work
effectively and efficiently.
For more information, go to http://www.ubm.com
SOURCE UBM Live