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Clarion Establishes New Silicon Valley Office to Strengthen Ties with Software and App Development Community

May 29, 2013

New In-Vehicle Connectivity Products and Services to Benefit from Silicon Valley Resources and Innovations

CYPRESS, Calif., May 29, 2013 /PRNewswire/ — Clarion Corporation of America, a leader in consumer and commercial mobile electronics, announced today the establishment of a Silicon Valley office to cater to the growing software and app development needs associated with its cloud-connected in-vehicle multimedia and infotainment products and services.

With the continued popularity and growth of smartphones and tablets fueling software and app intensive business opportunities and innovations, Clarion is determined to take advantage of talents, creativity and resources available in the Silicon Valley area. The office will also facilitate Clarion’s engineering and product marketing teams to work closer with the company’s software and app developers, as well as Clarion’s strategic partners including Google with which Clarion recently announced a multi-year agreement.

“In the past year, we have witnessed a rapidly growing move towards cloud-connected infotainment systems for in-vehicle applications,” stated Paul Lachner, President of Clarion Corporation of America. “While we are excited about Clarion’s exclusive Smart Access being the first successful cloud-based in-vehicle system designed specifically for app-driven OEM and aftermarket applications, we believe the industry is just beginning to realize the opportunities and challenges associated with incorporating and operating cloud-connected devices inside the vehicle. Given that, it is of great strategic and tactical importance to Clarion to rely on a dedicated team that lives and works at the epicenter of innovation when it comes to apps and software development.”

Located in Santa Clara, California, the new Clarion office is minutes away from Apple’s headquarters in Cupertino as well as Google’s offices in Sunnyvale. The facility is designed to accommodate engineers from Clarion’s Advanced Engineering group as well as product and marketing experts from the company’s Content and Service Planning group. Clarion expects the Silicon Valley office to positively influence the company’s product development efforts by promoting closer team work with its partners, foster creativity, and sharpen skills required for successfully competing in connectivity-focused markets.

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

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SOURCE Clarion Corporation of America


Source: PR Newswire