Helping Save Our Soils With the ‘Soilmate’
BERLIN, May 29, 2013 /PRNewswire/ –
Nature & More today launched the ‘Soilmate’ as part of the Save Our Soils campaign.
The Soilmate, which was unveiled in a guerrilla gardening initiative in the centre of
Berlin, is a specially-designed carton with organic tomatoes, soil and basil seeds. It
also contains information on the issue of soil degradation and explains how consumers can
win a prize by filming their own urban farming initiative.
“Compost is the new gold”
The Soilmate and the Save Our Soils campaign were originally conceived by Nature &
More founder Volkert Engelsman, who attended an international press conference held in the
German capital to coincide with the launch. “As simple as it looks, the Soilmate can help
raise awareness among millions of consumers and encourage them to become involved in
saving our soils,” he said. Among other speakers was the former German minister of
Agriculture, Renate Kuenast, who noted that; “healthy soil is the key to global food
security. Compost is the new gold.”
Save Our Soils
The Save Our Soils campaign was initiated to address the shocking fact that fertile
soil is lost at a rate of 30 soccer pitches per minute, mainly due to irresponsible
farming. The campaign has three focus areas:
. The soil is the limit. Healthy soil is the very foundation of human existence, since
99.7% of our food comes from the soil.
. Organic is the solution. Organic farming has proven itself to be the most suitable
method of protecting the soil for future generations.
. Become a soldier. Inspiring consumers to help save soils by buying organic products
or by becoming urban farmers.
40 partner organizations
40 partner organizations, including the British Soil Association, Oxfam, the FAO (UN’s
Food and Agriculture Organization), WWF and representatives from the USA, Canada, Sweden,
Germany, Belgium, India and the Netherlands have joined forces to ensure the subject of
soil degradation is placed firmly on the consumer agenda. The campaign, driven by Nature &
More and the FAO, sees NGOs teaming up with the private sector in order to reach out to
the general public as well as to influence policy makers. The message to consumers is
clear: every time you make a purchase, you cast a vote on the future of the planet.
Images in HR:
http://www.natureandmore.nl/ [http://www.natureandmore.nl ].
SOURCE Nature & More