Castrol® Announces Soccer Legend Kasey Keller As Brand Ambassador
Keller to be the face of Castrol® GTX® High Mileage(TM)
WAYNE, N.J., June 2, 2013 /PRNewswire/ – In conjunction with the U.S. Soccer Federation’s Centennial celebration, Castrol® GTX® High Mileage(TM), the official motor oil of the U.S. Men’s National Soccer Team and Major League Soccer has announced Kasey Keller as its new brand ambassador. The partnership comes as coaches, players and fans alike celebrate 100 years of soccer in the United States with today’s international friendly match between the U.S. Men’s National Team and Germany at RFK Stadium in Washington, D.C. The American soccer legend will be featured across the Castrol GTX High Mileage “Best Miles Ahead” campaign and will also be making player appearances across Castrol sponsored events through 2014.
“Kasey is the ideal player for Castrol to partner with as he exemplifies the GTX High Mileage brand and idea of ‘best miles ahead’,” said Tracy Drelich, Associate Promotions/Sponsorship Manager for Castrol. “Castrol is proud to celebrate Kasey’s long-standing, successful career and all of his accomplishments beyond the goal.”
Keller, who has had an impressive goalkeeping career across the globe, previously played for Seattle Sounders FC (MLS) and the United States Men’s National Soccer Team. He is a four-time FIFA World Cup(TM) player and the first American goalkeeper to become a regular in the German Bundesliga, the English Premier League and the Spanish La Liga. Currently, Keller is a commentator for ESPN and the Sounders’ color commentator in local broadcasts.
“As a former player and current soccer analyst, I am honored to be partnering with Castrol to support their ongoing dedication to soccer,” said Keller. “With the Castrol Index, the brand has created an innovative way to engage the soccer community. It’s been exciting to watch the evolution of how player performances are reviewed since my time on the field.”
Since the introductions of the Castrol MLS Index (2011) and the Castrol U.S. Soccer Index (2013), and now the partnership with Keller, Castrol further demonstrates its long-standing commitment to soccer throughout the world. The Castrol Index tracks every move on the field and assesses whether it has a negative or positive impact on a team’s ability to score or concede a goal. A key factor for all areas of performance on the Castrol Index is which zone on the pitch the action takes place. The Castrol Index operates on the philosophy that not all passes are created equal; a player’s quality is more than just the goals and shots he generates and individual actions have their own merits.
Castrol is also an official sponsor of the FIFA Confederations Cup 2013 and 2014 FIFA World Cup(TM). Castrol will support both the U.S. and Mexican Men’s National Teams as they continue their 2014 FIFA World Cup(TM) qualifying campaigns. As interest in soccer, specifically in the United States, continues to grow in anticipation of the 2014 FIFA World Cup(TM), this sponsorship of the U.S. and Mexican National Teams creates a dynamic and unique activation opportunity for the Castrol brand.
BP Lubricants USA Inc. markets premium lubricants and business-building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol® GTX® — a premium conventional motor oil; Castrol® GTX® High Mileage(TM) – a premium synthetic blend designed for vehicles with over 75,000 miles; the Castrol® EDGE ® line of advanced full-synthetic super premium motor oils that offer unsurpassed strength and performance; Castrol® Power RS(TM) – an advanced full synthetic motorcycle oil; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1-888-CASTROL or log on to www.castrol.com/us.