CARSTAR celebrates sparkling achievement: 10 years of soaping it up to help find a cure for Cystic Fibrosis
Over 45,000 cars washed and more than $2-million raised for Cystic
Fibrosis over a decade of fundraising
HAMILTON, ON, June 4, 2013 /CNW/ – This Saturday, CARSTAR Collision and
Glass will mark the 10-year anniversary of its Soaps It Up for Cystic
Fibrosis campaign. Over the past decade, owners, staff and volunteers
at CARSTAR locations across Canada have raised over $2-million for
Cystic Fibrosis Canada. The program has seen the company set and break
the Guinness World Record for the largest car wash, create the
country’s first Dirty Car Art Exhibit and inspire hope across the
country all while searching for a cure for Cystic Fibrosis.
CARSTAR will look to build on a decade’s worth of momentum with this
year’s Soaps It Up for Cystic Fibrosis National Car Wash Fundraiser.
Volunteers and staff from CARSTAR locations across Canada will roll up
their sleeves and scrub down vehicles, raising funds one car at a time.
As part of the 10-year anniversary celebrations, two lucky Canadians
who purchase car wash tickets will win the opportunity to attend one of
the top ten celebrations in the world such as Oktoberfest in Munich,
St. Patrick’s Day In Dublin, New Years Eve in New York and La Tomatina
Events will take place from coast-to-coast on Saturday, June 8, between
10 a.m. and 3 p.m. EST with nearly 70 stores participating (dates and
times may vary based on location, visit www.carstar.ca/soapsitup for more details). The funds raised at each car wash will support
Cystic Fibrosis Canada and local charities.
The fight against Cystic Fibrosis has been a personal one for CARSTAR.
The company began its quest for a cure for Cystic Fibrosis after
learning that Victoria Whitaker, a granddaughter of a CARSTAR franchise
owner had been diagnosed with cystic fibrosis (CF). Victoria’s story
inspired the Soaps It Up campaign. 10 years later, Victoria continues
to live a positive and inspiring life in her home of Smithville,
Ontario and remains the inspiration behind each car washed and every
“I am incredibly proud to see what started as a small grassroots
campaign, grow to become a 10 year, $2-million fundraising success
story,” said Michael Macaluso, COO of CARSTAR Collision & Glass
Centres, “Finding a cure for Cystic Fibrosis is a mission for CARSTAR
and I am so proud of our franchise partners, vendor sponsors,
volunteers and Canadians who have contributed to this campaign”
Cystic fibrosis is a multi-system disease that affects mainly the lungs
and the digestive system and is the most common fatal genetic disease
that affects Canadian children and young adults. Each week in Canada,
two children are diagnosed with cystic fibrosis and one person dies
from the disease. There is no cure. Ultimately, most CF-related deaths
are due to lung disease.
“Over the past 10 years, the Soaps It Up campaign has been a source of hope for the over 4,000 Canadians who
live with this devastating disease,” said Maureen Adamson, President
and CEO of Cystic Fibrosis Canada. “We are proud to call CARSTAR a
partner and applaud their dedication to the fight against cystic
Tickets for CARSTAR Soaps It Up can be purchased for a minimum $5
donation and are available at participating CARSTAR locations across
the country or online at www.carstar.ca/soapsitup. Consumers who purchase tickets are eligible to win prizes including a
trip to one of the top 10 celebrations as well as tickets to see Celine
Dion in Paris, travel vouchers from King Rose Travel and Air Miles
Sponsors for the milestone 10(th) Annual CARSTAR Soaps It Up include: AkzoNobel, NAPA, BASF, Cystic
Fibrosis Canada, DAC Group, Nolitours and King Rose Travel.
About CARSTAR Collision & Glass Centres
CARSTAR is the largest and fastest growing automotive repair franchise
in North America, with over 400 locations. Founded in Hamilton, Ontario
in 1995, CARSTAR Collision & Glass Centres has grown from eight to over
160 locations throughout 10 provinces. Within Canada, CARSTAR repairs
approximately 100,000 vehicles per year, with exceptionally high
customer experience ratings. Through a variety of fundraising
initiatives, CARSTAR, its franchisees, partners and employees have
raised over $1.9 million for Cystic Fibrosis Canada. In 2012, CARSTAR
was recognized as one of Canada’s 50 Best Managed Companies. For more
information, please visit: www.carstar.ca.
SOURCE CARSTAR Collision & Glass Centres