StrongMail Introduces Industry-First Mobile Marketing Capabilities
Innovations in mobile device-level email engagement reporting, geo-targeting and other SMS marketing functionality empower digital marketers to fully leverage the power of mobile marketing
Redwood City, Calif. (PRWEB) June 05, 2013
StrongMail, a leading provider of email marketing and cross-channel marketing solutions, today announced new and enhanced mobile marketing capabilities, including the industry-first ability to analyze email engagement at the device level. By introducing the ability to measure clicks and conversions across desktops, tablets, smartphones and other mobile devices in one single-view dashboard, StrongMail enables marketers to quickly gauge the effectiveness of their campaigns with mobile consumers.
The company also announced unparalleled support for location-based SMS programs. Complete integration of SMS messaging within StrongMail’s Message Studio cross-channel marketing platform enables enterprise marketers to fully embrace the power of mobile marketing to increase audience engagement and improve campaign performance.
By enabling marketers to analyze email opens, clicks and conversions at the device level, StrongMail is the first solution provider that makes it possible for email marketers to understand the full impact of mobile on their programs. The combination of StrongMail’s drag-and-drop lifecycle marketing solution combined with integrated support for geo-targeting and other advanced SMS marketing capabilities puts marketers in a powerful position to launch cross-channel campaigns or standalone SMS programs.
“Frontier Airlines prides itself in connecting with our customers, as we fly them to more than 75 destinations,” said Crissy Davis, Director of CRM and Loyalty for Frontier Airlines. “We were searching for new ways to engage our customers in a marketing dialogue, and StrongMail’s SMS capabilities give us a great way to reach them in the airport. By allowing customers to text their email addresses to our short code, we can engage them in our email programs, keeping them informed of the latest offers and benefits of flying with Frontier.”
Only 56% of businesses are currently conducting mobile marketing, with lack of strategy and resources being the top barriers to adoption, according to an upcoming Mobile Marketing Survey sponsored by StrongMail. By combining proven, easy-to-use technology with award-winning marketing services, StrongMail is paving the way for more marketers to experience how integrating SMS messaging into new and existing cross-channel programs can dramatically improve engagement and performance.
SMS MARKETING CAPABILITIES
StrongMail´s SMS marketing capabilities include the following components:
- GEO-TARGETING: Automatically text a coupon or promotional offer to a customer when they come within range of a nearby retail store or target location.
- TEXT FOR INFORMATION: Enable customers and prospects to text to a short code to submit feedback, receive information, sign up as an email subscriber, request a callback, receive support, get directions to a nearby location and many more applications.
- VOTING & CONTESTS: Enable participation in surveys and contests while collecting valuable information that can be used to improve products, services and retargeting efforts.
- SUBSCRIPTION PAYMENTS: Accept regular payments of membership fees, magazines or subscription-based services by text message.
- REAL-TIME ALERTS: Automatically trigger messages to provide alerts about breaking news, service changes or limited availability offers.
- NOTIFICATIONS: Schedule regular updates to keep mobile users informed of valuable information like news, weather and offers.
“Understanding how consumers are interacting with a marketer´s messages on mobile devices is critical for developing successful cross-channel programs, which is why we’ve added this ground-breaking capability to StrongMail’s mobile marketing solutions,” said Katrina Conn, Vice President of Marketing Services at StrongMail. “Mobile marketing is continually evolving alongside advances in mobile technologies and changing consumer behavior, which is why we work with innovative brands like Frontier Airlines to identify and implement strategic programs that take full advantage of our unique capabilities.”
StrongMail’s full suite of mobile marketing solutions also includes mobile engagement reporting, mobile optimized email, mobile message rendering and a comprehensive range of strategic, creative and campaign services.
STRONGMAIL MOBILE SOLUTIONS GUIDE
For more information on how to leverage mobile marketing with StrongMail’s complete suite of solutions and services, download StrongMail’s Mobile Marketing Solutions Guide.
MOBILE MARKETING WEBINAR — JUNE 12, 2013
Learn how to successfully engage today’s mobile consumer in an interactive webinar taking place on June 12. Register today for “Marketing to the Mobile Consumer” by clicking the link below.
ABOUT STRONGMAIL SYSTEMS, INC.
StrongMail empowers marketers to achieve their acquisition, retention and loyalty objectives with powerful email and cross-channel marketing solutions. With StrongMail’s market-leading solutions and services, brands can quickly, simply and effectively employ these vital communication channels to expand both reach and revenue. StrongMail provides marketers the tools they need to drive more value from their marketing programs: a drag-and-drop interface for lifecycle marketing, real-time testing and optimization, dynamic reporting and unparalleled data access. StrongMail has a proven track record helping leading brands with sophisticated data needs boost the performance of their marketing initiatives across email, mobile and social channels. Learn more at http://www.StrongMail.com.
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