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Catalyst adds Ascent to expand its range of lightweight coated papers for printers, publishers, advertisers

June 13, 2013

RICHMOND, BC, June 13, 2013 /PRNewswire/ – Catalyst Paper (TSX:CYT) is reaching
higher to expand an already broad mechanical printing product range
with the addition of Ascent, a coated three paper. Made at the Port
Alberni mill on the only coated mechanical paper machine in Western
North America, Ascent went from idea to market in the space of a few
short months.

“Our product development team brought tremendous cross-disciplinary
expertise to the initiative, along with the understanding that a new
product had to be hands down excellent to meet the quality expectations
of customers when there is so much choice in the marketplace,” said Tom
Crowley, senior vice-president, sales and marketing. “Ascent was lab
tested, trialled in pressrooms, and when it comes to printing, there’s
no better proof of how well it shows, than Catalyst’s most recent
sustainability report which was printed on Ascent.”

Catalyst has long specialized in lower-basis weight production across a
wide range of papers from newsprint and directory grades, to specialty
papers ideal for retail inserts and flyers, to high quality glossy
mechanical papers popular with commercial printers, magazine, catalogue
and book publishers.

“We’re adding a third branch to our coated family of products -
Electracote, Pacificote and now Ascent – and they all offer the benefit
of bulk without weight. It’s a great advantage for postage-sensitive
customers who are bracing for another round of rate hikes,” said Mr.
Crowley. “Like many of our products, Ascent is available under our Sage
program for those who value the assurance of a top notch sustainability
partner who reinforces their own brand promise to environmentally aware
consumers.”  Port Alberni mill has one of North America’s greenest
footprints with 91% of the energy coming from renewable biomass fuels
and hydroelectric power.

Catalyst Paper manufactures diverse specialty mechanical printing
papers, newsprint and pulp. Its customers include retailers, publishers
and commercial printers in North America, Latin America, the Pacific
Rim and Europe. With three mills, located in British Columbia, Catalyst
has a combined annual production capacity of 1.5 million tonnes. The
company is headquartered in Richmond, British Columbia, Canada and is
ranked by Corporate Knights magazine as one of the 50 Best Corporate
Citizens in Canada.

SOURCE Catalyst Paper Corporation


Source: PR Newswire