Symphony Advanced Media Partners with Discovery Communications to Deliver Four-Screen Media Insights into Audience Behavior and Media Consumption
Discovery Communications selects Symphony Advanced Media to provide syndicated, single-source, four-screen cross-media audience insights and data
San Francisco, CA (PRWEB) June 21, 2013
Symphony Advanced Media (SymphonyAM), the pioneer in cross-media passive-measurement technologies, today announced their collaboration with Discovery Communications in providing syndicated single-source cross-media data insights to help better understand television, online, mobile and social behaviors of the Discovery Communications’ U.S. network audiences.
By licensing SymphonyAM’s MediaPulse data, Discovery Communications will have direct access to unprecedented cross-media insights into their audience behavior by network, channel and program via a single-source, passively measured database of panelists. The SymphonyAM data will enable Discovery Communications to uncover media consumption behaviors through a range of comprehensive insights, including real-time current viewership, co-viewing habits, device usage and time shifting.
“Our relationship with SymphonyAM breaks new ground, providing us with real-time intelligence of our users across all four screens,” said Beth Rockwood, senior vice president, market resources for Discovery Communications. “These insights will give us a first-hand look at how Discovery audiences enjoy content across multiple screens—helping us to further engage with our audience and deliver our unmatched nonfiction content to viewers in the most relevant way.”
“As ‘wherever and whenever’ consumer viewing options continue to evolve, it becomes even more critical to accurately measure multi-platform media consumption from a single-source perspective,” said Charles Buchwalter, president & CEO of SymphonyAM. “SymphonyAM has developed the tracking technologies and insight communities to solve the industry challenge of achieving true single-source measurement. We’re thrilled Discovery Communications has chosen us to provide them with the advanced insights to help them meet the changing habits and attitudes of their audience.”
SymphonyAM utilizes unique patent-pending passive measurement technology to generate the industry’s first true single-source insight community via an application that continuously runs in the background of a panelist’s smartphone, tablet or PC and passively measures TV, online, mobile and social media behaviors. This ground-breaking methodology provides higher levels of accuracy in reporting on multi-device cross-media consumption and advertising effectiveness.
About Symphony Advanced Media
Symphony Advanced Media, the pioneer in single-source cross-media passive measurement, is a leading media research and data technology firm that measures integrated media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. Their founding principles include:
- Unparalleled focus on individual, single-source, real-time cross-media measurement
- A firm belief that passive measurement is better than stated measurement
- Commitment to reaching new levels of advertising effectiveness accuracy
Learn more about Symphony Advanced Media at http://www.symphonyam.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in 223 countries and territories. Discovery is dedicated to satisfying curiosity through 162 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also owns Discovery Education, the leading provider of educational content and services to schools including an award-winning series of K-12 digital textbooks, and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit http://www.discoverycommunications.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/6/prweb10856381.htm