Quaker State® Teams Up with Kelley Blue Book as Official Motor Oil
Two Trusted Brands Join Together to Educate Consumers on the Importance of Automotive Value
HOUSTON, June 24, 2013 /PRNewswire/ — Quaker State(®), one of the industry’s most innovative motor oil brands, has been named the official motor oil of Kelley Blue Book(®), www.kbb.com, the leading provider of new and used car information. For the first time in its 87-year history, Kelley Blue Book has decided to specify the use of Quaker State oils in all of its long-term test vehicles.
“More than ever, consumers are seeking practical, value-focused automotive information from trusted sources,” says Gita Gidwani, Quaker State Global Brand Manager. “By working alongside Kelley Blue Book, we can achieve this mission and be a valuable, collaborative resource for consumers.”
The relationship will be activated through significant media and public relations support, one part of which is a series of informational videos focused on ways consumers can drive longevity and durability for their vehicle. One additional feature will showcase an in-depth discussion with a KBB.com expert, along with Quaker State technical experts covering the topic of fuel economy.
“During the past few years, the average age of vehicles on the road has risen consistently. In fact, we’ve seen an uptick in the average search age for a vehicle on the website go from three to five years old,” says Jack Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com. “Knowing there are brands like Quaker State that put together products and programs to help consumers continue to squeeze value from their vehicles creates a connection that the Kelley Blue Book brand can support.”
With this in mind, the public relations initiative that Quaker State and Kelley Blue Book will be kicking off is designed to provide consumers with value-oriented seasonal automotive and driving advice, both online and in retail stores.
Initiated in 2011 with the Cash Back Warranty Program, Quaker State offers consumers the opportunity to get the Kelley Blue Book(®) Value of their vehicles (up to $3,000) when they reach 300,000 miles under the warranty program using eligible Quaker State products.
Quaker State and Kelley Blue Book have a shared mission to equip motorists with practical information to help inform vehicle decisions.
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry’s most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need and is one of the first brands to develop high mileage engine motor oil. For more information about the full line of Quaker State products, visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.(a) The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
Globally, Shell motorsports technical alliances provide a testing ground for fuel and lubricant technologies and products in demanding road conditions to gain insight and develop technology for use on-track and in consumers’ vehicles. The knowledge from these and other alliances also help Shell to address tomorrow’s energy challenge with efficient mobility solutions that power and protect motorists around the world.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book Co., Inc. is a wholly owned subsidiary of AutoTrader Group.
(a) Kline & Company, “Global Lubricants Industry 2012: Market Analysis and Assessment.”
Notes to Editors
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ”Subsidiaries”, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this presentation, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
This presentation contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ”anticipate”, ”believe”, ”could”, ”estimate”, ”expect”, ”intend”, ”may”, ”plan”, ”objectives”, ”outlook”, ”probably”, ”project”, ”will”, ”seek”, ”target”, ”risks”, ”goals”, ”should” and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this presentation, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory measures as a result of climate changes; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended 31 December, 2012 (available at www.shell.com/investor and www.sec.gov ). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, June 24, 2013. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this presentation. There can be no assurance that dividend payments will match or exceed those set out in this presentation in the future, or that they will be made at all.
The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as resources and oil in place that SEC’s guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.
SOURCE Quaker State(R)