Ruukki to Significantly Expand its Special Steels Global Sales Network
HELSINKI, June 25, 2013 /PRNewswire/ –
Ruukki is to expand its global sales network for special steels by opening new offices
and by recruiting more than 40 experts to strengthen sales and technical services. Growth
in special steels is being pursued in Asia, Africa and in the Americas as well as in
Ruukki aims to have its sales network covering all main market areas to support its
existing effective network of partners. Ruukki will hire new people in the Americas,
Africa, China, the Middle East, Southeast Asia and Australia. In Europe, Ruukki will
recruit new sales professionals in almost all the countries it has operations in,
including Germany, as well as Poland and other Eastern European countries.
During the current year, Ruukki aims to turn its steels business more strongly into a
special steels business consisting of high-strength, wear-resistant and special-coated
steels. At the same time, the company will accelerate global sales of special steels,
which means expanding and diversifying the distribution network and significantly
strengthening the sales organisation. This spring, Ruukki opened new sales offices in
Toronto, Canada and in Santiago, Chile.
“Being close to our customers also geographically will enable us to deliver an even
faster and more flexible service than earlier. Among other sectors, the construction and
mining industries offer us significant growth potential in many developed and emerging
markets. Strengthening our technical customer support will enable us to offer technical
advice and co-operation to an increasing number of customers,” says ThomasHornfeldt, SVP,
Special Steels & International Sales at Ruukki Metals.
Ruukki’s specialisation in the steel business has proven successful. The profitability
of special steels is clearly higher than that of standard products and price fluctuations
are smaller. In recent years Ruukki has built a platform for specialisation and now has a
good market position and strong special steel brands such as Raex, Optim, Laser and Ramor.
Success in the present business environment calls for increasingly advanced and faster
Ruukki specialises in steel and steel construction. We provide customers with
energy-efficient steel solutions for better living, working and moving. We have around
9,000 employees and an extensive distribution and dealer network across some 30 countries
including the Nordic countries, Russia and elsewhere in Europe and the emerging markets,
such as India, China and South America. Net sales in 2012 totalled EUR2.8 billion. The
company’s share is quoted on NASDAQ OMX Helsinki (Rautaruukki Oyj: RTRKS).
For more information, please contact:
Thomas Hornfeldt, SVP, Special Steels & International Sales, Ruukki Metals,
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