MediaShift Launches Premier Airport Network With 20 Major U.S. Airports
First-of-its-kind Ecosystem Highlights the Next Generation of Digital Advertising
NEWPORT BEACH, Calif., June 27, 2013 /PRNewswire/ — MediaShift, Inc. (OTCBB: MSHF), a leading digital advertising technology company that monetizes private WiFi networks and web publishing sites, while offering advertisers access to a rapidly growing audience platform for on-the-go consumers, today announced its Premier Airport Network. This is a first-of-its-kind advertising ecosystem that allows brands to reach highly-coveted travelers, while generating a new revenue stream for airports to help offset expensive WiFi infrastructure costs.
MediaShift’s Premier Airport Network uses patented technology to provide advertisers with access to travelers across multiple touch points and devices as they surf an airport’s WiFi network. Brands can now target and remarket travelers throughout their entire browsing session at the airport.
Enables Airports to Create New Revenue Streams in order to Facilitate Free WiFi for Travelers
Today, airports struggle to combat declining revenues due to various economic and market pressures that include a decreasing number of travelers, and vacant space resulting from airline mergers, flight eliminations, and bankruptcy filings. Secondly, free Internet is an expectation, especially with business travelers. The proliferation of mobile devices and bandwidth-hungry applications puts pressure on airports to upgrade their WiFi networks – an expensive endeavor. Providing free WiFi as an amenity is a cost center for airports.
“Partnering with our nation’s major airports and those providing them WiFi access is the next logical step in expanding our footprint of private WiFi networks,” said MediaShift CEO David Grant. “Air travelers are an attractive demographic for advertisers and a perfect fit for us as we continue to expand our global on-the-go ad network.”
MediaShift’s Airport Network launches with 20 major U.S. airports, including four of the 10 largest in the country. This initial footprint represents more than 200 million annual enplanements, providing advertisers access to more than 23 million unique users per month.
Delivers Unparalleled Reach and Measurable Results for Out-of-Home Advertisers
For the first time, out-of-home (OOH) airport advertisers can run Web and mobile digital campaigns in conjunction with traditional panel display campaigns. MediaShift closes the loop on OOH airport campaigns by tracking click-throughs and conversions.
“MediaShift is bridging the gap between outdoor and digital advertising,” said MediaShift President Brendon Kensel. “By partnering with MediaShift, OOH advertisers can now offer their advertisers measurable campaigns rather than just offering impressions.”
Unprecedented Data Capability Tracks Complete Lifecycle of the User, Resulting in Better Segmentation and Targeting
MediaShift’s technology collects enormous amounts of critical and relevant behavioral data on travelers both before and after they enter the WiFi network. MediaShift observes consumers across the entire travel lifecycle – when researching travel, booking travel, at the airport, and then at a hotel. This level of granularity and specificity provides the ability to deliver targeted advertisements based on brand needs and the mobile device used.
Kensel continued, “We believe that MediaShift is the only company to monetize WiFi networks at both sign-in and while surfing through pre-roll and interstitial videos. Competitive solutions that we are aware of only provide sign-in solutions and do not have the robust retargeting capabilities that MediaShift can offer.”
New Data on Mobile Traffic at Airports; Findings Show Tablets and Smartphones Close to Overtaking PC Usage
MediaShift collected and analyzed data from its Premier Airport Network during the Q1 2013 period, finding that 53 percent of travelers use PCs and 47 percent use mobile devices to surf at airports. For mobile devices, it was an even split between tablets and smartphones. MediaShift also found that the average traveler browsing session in airports is 57 minutes.
MediaShift is a digital advertising technology company that monetizes private WiFi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Through AdVantage Networks, a wholly-owned subsidiary, patented technology enables operators of private WiFi networks to monetize their audiences through one of the fastest growing digital place-based ad technology platforms in the world. Through Travora, another wholly-owned subsidiary, advertisers can access a leading global travel ad network and leverage rich data profiles for exceptional audience segmentation, across multiple devices, while gaining unmatched data insights. To learn more visit: www.mediashift.com.
Forward Looking Statements
This press release includes statements relating to our efforts to grow our WiFi ad network within hospitality and travel environments that are based on our current beliefs and assumptions. These statements constitute “forward looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by words such as “anticipate,” “approximately,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “seek,” “should,” “will” and “would” or the negative version of these words or other comparable or similar words. Such statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control, and which may cause results to differ materially from expectations. Factors that could cause our results to differ materially from those described include, but are not limited to, the pace of adoption of our technology by technology, the success of our continuing product development efforts, the effect on our business of existing and new regulatory requirements and other economic and competitive factors. For a discussion of the most significant risks and uncertainties associated with MediaShift’s business, please review MediaShift’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2012 and its Quarterly Report on Form 10-Q for the quarter ended March 31, 2013. You are cautioned not to place undue reliance on these forward looking statements, which are based on MediaShift’s expectations as of the date of this press release and speak only as of the date of this press release. We undertake no obligation to publicly update or revise any forward looking statement, whether as a result of new information, future events or otherwise.
SOURCE MediaShift, Inc.