NASCAR Champion Brad Keselowski To Reward A Designated Driver With A 2013 Ford Fusion
Miller Lite and Ford Motor Company Encourage Fans to Take the Pledge and Designate a Driver
CHICAGO, June 27, 2013 /PRNewswire/ –Miller Lite and Ford Motor Company today announced a summer sweepstakes to reward consumers for being responsible and pledging to never drive drunk. Consumers who take a pledge to be a designated driver will be offered the opportunity to enter to win a 2013 Ford Fusion SE. The prize will be delivered personally by reigning Sprint Cup champion Brad Keselowski, who drives the Miller Lite No. 2 Blue Deuce Ford Fusion.
“Since Miller Lite teamed with NASCAR to bring responsibility to the track, thousands of fans have pledged to never drive drunk, and now we’re rewarding them in a big way,” said Ryan Reis, senior director of brand marketing for Miller Lite. “We encourage fans to plan ahead for their Miller Time by designating a driver. We are excited to reward one lucky fan with a brand new Ford Fusion SE.”
Beginning June 27 when NASCAR heads to the Kentucky Speedway, consumers can enter to win a 2013 Ford Fusion SE by logging on to www.MillerLiteResponsibility.com and taking the pledge. The winner will be announced at the end of the NASCAR Chase for the Sprint Cup and the car will be prized in early December.
“We are proud to partner with Miller Lite to help reward a responsible driver with a Ford Fusion SE,” said Tim Duerr, Motorsports Marketing Manager for Ford Racing. “Responsibility has always been a top priority for Ford and we look forward to giving the winner a great driving experience with the help of the sport’s best driver.”
Fans can also enter to win prizes on race day by visiting the Miller Lite designated driver booths at sponsored tracks throughout the rest of the season in partnership with TEAM Coalition. Miller Lite is part of the MillerCoors family of brands. To learn more about the company’s commitment to drunk driving prevention, visit www.MillerCoors.com.
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. The company offers a variety of leading craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
SOURCE Miller Lite