“Under Armour Presents Ridge Reaper” Premieres On Outdoor Channel
Leading Sports Brand and Top Outdoor Network Take Hunting to the Extreme
TEMECULA, Calif., July 8, 2013 /PRNewswire/ — On Mondays at 11 pm ET/ 8 pm PT, Outdoor Channel viewers will be taken on an exhilarating hunting journey with the leading brand of sports performance apparel – Under Armour.
The brand new half-hour TV series, titled “Under Armour Presents Ridge Reaper,” features seasoned hunter Jason Carter and the Under Armour team – comprised of Under Armour executives Kip Fulks, Koby Fulks, and Bryan Offutt – as they hunt the biggest game in western North America and bring the world’s most innovative sports brand into the high action outdoor entertainment arena of Outdoor Channel programming.
Produced by Red Point Digital, LLC and filmed in a documentary style, the series features Under Armour’s wildly popular Ridge Reaper line of hunting apparel and boots. From the highest mountain peaks to the hottest deserts, the Ridge Reaper team endures the most extreme conditions and expose themselves to the harshest environments as they relentlessly pursue big-game trophies.
“Ridge Reaper is bringing a new visual style to the world of hunting, and the collaboration with the Under Armour brand is extremely exciting for Outdoor Channel and our viewers,” said Jeff Wayne, Executive Vice President of Programming, Outdoor Channel.
Utilizing in-the-field interviews, voiceovers and riveting storylines similar to episodic dramatic television, a camera crew captures the harvesting of some of the most awe-inspiring trophies and epic adventures ever portrayed on outdoor television. Wayne continues, “The style of filming for the show will keep viewers on the edge of their seats. They’ll feel like they’re right there with the team on every hunt.”
About Outdoor Channel
Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Kroenke Sports & Entertainment, LLC and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 39.4 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter and on Facebook, and download our iPhone and iPad app.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.ua.com.
SOURCE Outdoor Channel