IKO Helps Homeowners Get a Handle on Contractor Insurance
Leading manufacturer of roofing and related products wants to ensure
consumers get proper coverage
KANKAKEE, IL, Aug. 7, 2013 /PRNewswire/ – IKO, a North American pioneer and
global leader in the roofing materials business, recently uploaded a
new video to its proprietary YouTube Channel.
According to Carol Perkins, Director of Marketing, the medium is proving
to be very popular with homeowners.
“Consumers are turning to Google and YouTube to research products and
services before they make large investments in their home. We launched
the IKORoof Channel in May and traffic is increasing steadily.”
“IKO is committed to helping homeowners make the right decisions, by
providing how-to demos and information on topics they need to know
about but may not have considered.”
The company’s latest video is entitled: Is Your Contractor Fully
Insured? It’s hosted by John DeRosa, who conducts training seminars for
IKO’s contractors throughout North America. He starts by pointing out
that homeowners need to make sure their contractor carries both general
liability AND workers’ compensation insurance.
DeRosa goes on to explain exactly why both types are so important and
the potential problems a homeowner might face if their chosen
contractor doesn’t provide proof of such insurance.
“John even addresses the homeowner’s reluctance to ask for proof of
insurance,” Ms. Perkins says. “He understands that people don’t like to
seem pushy, aggressive or unknowledgeable. He speaks to those feelings
because he knows from experience what can go wrong if they’re dealing
with a less than reputable contractor.”
The video warns homeowners it’s crucial to find out if their contractor
will be doing the work himself or subcontracting the job because, even
if a contractor can provide proof of insurance, it may not extend to
cover the subcontractor. DeRosa tells homeowners exactly what to look
for in any contract and how to tell whether or not the proof of
insurance a contractor shows them is valid.
DeRosa is involved in IKO’s rigorous ShieldPRO plus+(TM )and Shield Certification Programs for roofing professionals. Whether or
not homeowners ultimately choose an IKO-certified contractor, he wants
to ensure they have all the information they need to make an informed
decision that protects them and their property.
To view or subscribe to IKO’s quickly growing library of online videos,
IKO is a world-wide leader in the roofing, waterproofing and insulation
industry for residential and commercial markets. A vertically
integrated company, IKO operates more than 25 manufacturing plants
throughout North America and Europe. IKO is a family owned
business established in 1951.
Copyright ©2013 IKO Industries, Ltd. All rights reserved. For media or
industry analyst support, please visit our website at http://www.iko.com
SOURCE IKO Enterprises Ltd.