IKO Announces Revolutionary New Color for Northeast Homeowners
Leading manufacturer of roofing products introduces Cambridge AR product
in new “Patriot Slate” color
KANKAKEE, IL, Aug. 20, 2013 /PRNewswire/ – IKO, a North American pioneer and
global leader in the roofing materials business, has just added a new
color choice in keeping with New England’s colonial heritage.
According to Director of Marketing, Carol Perkins, “Cambridge AR is
IKO’s biggest-selling architectural laminated bitumen shingle. IKO’s
Cambridge AR product is heavier (per square) than most competitors’
comparable products for its class in the industry. It also has built-in
algae-resistance which is so important for the maritime climate of the
Northeast. Cambridge AR is available in an impressive array of colors.
So it’s a real challenge to come up with improvements to this
particular product.” She goes on to say that IKO’s engineers have done
just that, with their latest color introduction: Patriot Slate.
“The architecture in the Northeast reflects the area’s historical,
colonial roots. There are many heritage homes whose owners want the
look of real slate without the natural stone’s weight and high cost.
Many new homes built in this part of the country also feature that
colonial aesthetic. The look and color blend of Patriot Slate will
appeal to any homeowner wanting to preserve and honor that historical
aspect, whether theirs is a heritage home or a new build.”
Ms. Perkins adds that, along with Cambridge AR shingles, IKO’s Hip and
Ridge 12 product is also being manufactured in the new color.
“Colonial-style roofs typically have a steep pitch. Their rooflines are
very well-defined and highly noticeable from street level. Our ridge
cap shingles in the same new Patriot Slate color are a beautiful and
natural accessory product to enhance such a home’s curb appeal.”
The color technology that IKO developed and patented many years ago
revolutionized the roofing industry by virtually guaranteeing
consistency from batch to batch and from plant to plant. Color blends
with subtle gradations and deep shadow bands, like Patriot Slate’s,
could not have been manufactured so precisely otherwise. The addition
of algae-resistant granules allowed lighter shades to be integrated
into the blends as well.
“For today’s homeowner, the roof has become an exterior design element
that commands more attention than ever before,” Ms. Perkins says. “Our
Cambridge AR shingles are proven performers and a particular favorite
with homeowners and contractors, too. We expect our new Patriot Slate
color to be in very high demand.
She encourages homeowners to view Patriot Slate online or to contact an
IKO Sales Representative for an actual sample before ordering. For more
information, visit www.iko.com.
IKO is a world-wide leader in the roofing, waterproofing and insulation
industry for residential and commercial markets. A vertically
integrated company, IKO operates more than 25 manufacturing plants
throughout North America and Europe. IKO is a family owned
business established in 1951.
Copyright ©2013 IKO Industries, Ltd. All rights reserved. For media or
industry analyst support, please visit our website at http://www.iko.com
SOURCE IKO Enterprises Ltd.