AutoTrader.com, Carfax Renew Longstanding Partnership
CENTREVILLE, Va. and ATLANTA, Aug. 28, 2013 /PRNewswire/ — AutoTrader.com and Carfax today announced the renewal of their eight-year partnership that allows dealers to include Carfax Vehicle History Reports on their AutoTrader.com listings. Today, Carfax has more than 27,000 dealers who already choose to offer free Carfax Reports to build consumer confidence in their inventory listings.
“We’ve reviewed all our options and we choose to offer Carfax Reports,” said Jeff Best of Brown’s Car Stores. “Carfax reports have the information about accidents and service we need to show potential customers. It’s one of the main things our customers look for in our listings and once they’ve reviewed the report online, they come in with a greater sense of trust.”
Since 2005, Carfax Vehicle History Reports have been available with vehicles listed for sale on AutoTrader.com. Online shoppers have free access to these reports directly from hundreds of thousands of AutoTrader.com vehicle listings.
“We are excited to announce the continuation of our partnership with Carfax,” said Alan Smith, chief operating officer at AutoTrader.com. “With this extended partnership, we are providing choice for the thousands of dealers who want to offer Carfax Vehicle History Reports with vehicles they list on AutoTrader. We are very pleased to be setting the standard for dealer choice, and we look forward to continue working together with Carfax to make our partnership even more successful.”
As the largest automotive marketplace, AutoTrader.com has more than 4 million new and used car listings with more than 17 million unique visitors each month. Through this agreement with Carfax, AutoTrader.com is empowering its large and diverse customer base of nearly 20,000 dealerships with choice in this important aspect of merchandising their listings.
“Many of our dealer customers use AutoTrader.com to merchandise their vehicles to potential used car buyers,” said Bill Eager, vice president of Carfax. “Offering Carfax Reports, like pictures, videos, vehicle details and a price, is a key component in our dealer customers’ efforts to advertise their vehicles.”
Created in 1997, Atlanta-based AutoTrader.com is the Internet’s ultimate automotive marketplace. As a leading resource for car shoppers and sellers, AutoTrader.com aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. AutoTrader.com, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by AutoTrader Group. Additionally, AutoTrader Group owns Kelley Blue Book (KBB.com®) as well as four other companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions® and Automotive Information Systems (AIS). AutoTrader Group is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company. For more information, please visit http://press.autotrader.com
About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is the vehicle history provider of choice for 37 manufacturer Certified programs and is integrated into hundreds of acquisition and inventory management tools, available on popular online automalls and featured on thousands of automotive websites. Carfax® Vehicle History Reports(TM) are viewed more than 170 million times a year to help people buy with more confidence. Become a Carfax Advantage(TM) dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.
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SOURCE Carfax; AutoTrader.com