InCycle® cup Wins Awards for Innovation in Product Performance and Sustainability
MicroGREEN recognized for improvements to performance and sustainability without raising costs
SEATTLE, Oct. 16, 2013 /PRNewswire/ — The InCycle® cup, produced by MicroGREEN, was lauded by the Foodservice Packaging Institute (FPI), in conjunction with Quick Service Restaurant magazine. The InCycle cup won the prestigious top award for Performance Innovation, and was awarded for Sustainability Innovation.
The Performance Innovation Award is for design innovations that improve product performance, and was awarded to the InCycle cup for its insulation and durability, and the vast increase in functional temperature range MicroGREEN’s proprietary technology gives to recycled PET. The InCycle cup was awarded a Sustainable Innovation Award because MicroGREEN’s technology maintains the ongoing recyclability of recycled PET while lowering the amount of plastic used by over 50%.
“We are deeply honored to receive the recognition from QSR/FPI for Performance and Sustainability,” says Tom Malone, CEO of MicroGREEN. “Performance, quality and sustainability are core values for MicroGREEN, and they encompass all that we do and create. These awards confirm that the InCycle cup is a breakthrough product in a commoditized market – a great, insulating cup founded on both sustainability and affordability is the key to rapid acceptance in this market”
Many customers – including RedHook Brewery and Alaska Airlines – have made the switch to the InCycle cup, the world’s first recycled and recyclable insulating hot and cold cup that fully address customers’ need for affordable sustainability.
MicroGREEN is currently focusing on cups for airlines and quick-serve restaurants, where the InCycle cup answers the consumer’s call for a sustainable product, while delighting the brand owner with a low-cost cup with great performance that improves their consumer’s experience. Adds Malone: “We are a growth-stage company among giants in the packaging industry, but our innovative approach and innovative products are gaining significant traction and credibility in the marketplace.”
MicroGREEN is an innovative plastics company that uses its patented Ad-air® technology to create its own InCycle® brand of insulating hot and cold cups made from expanded, recycled PET (recycled water bottles). The production process makes PET lightweight without using chemical blowing agents; and, because the plastic is not chemically altered, it can be recycled at the end of its life. The technology lowers the raw material cost and reduces the weight of plastic products while improving functionality. By using recycled content and insuring that InCycle® products are recyclable, MicroGREEN is contributing to the groundswell of support for #1 PET resin, the most widely recycled plastic in the world.
In 2012, MicroGREEN was awarded a silver prize by the prestigious DuPont Awards for Packaging Innovation; a silver prize for manufacturing by the Green Washington Award committee; and, at the same time, it was named one of the best companies to work for in Washington by Seattle Business magazine. The company was also named to the 2012 Washington Green 50 list, and has been recognized by the Wall Street Journal’s Innovation Award committee while receiving awards from Green Washington and Washington Manufacturing in previous years.
MicroGREEN Polymers Inc. was founded in Washington State by graduate researchers at the University of Washington and was funded by angel investors and the Washington Research Foundation in 2006. MicroGREEN was started with the belief that recycling will only live up to its full potential with the creation of value-added end products that are produced through environmentally responsible manufacturing. With its innovative technology and products, MicroGREEN is committed to helping grow the market for recycled products.
Contact: Steven Gottlieb, +1-206-427-9591, firstname.lastname@example.org.