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Last updated on April 21, 2014 at 10:19 EDT

Take a road trip, take a picture, take a free road trip

November 4, 2013

SYLVANIA Canada is offering Canadians the opportunity to win a free road
trip just by posting their photos on Instagram using the
#SeeCanadaBetter hashtag.

TORONTO, Nov. 4, 2013 /CNW/ – SYLVANIA Canada is encouraging Canadians
to share their views of the country through photos. Using Instagram,
anyone across Canada can submit their photos of the way they’ve seen
Canada.

“Canada has such a rich, beautiful landscape and while the seasons might
be changing from surfing the coast to skating on backyard rinks, as
proud Canadians we never let a cold front keep us indoors,” said
Colleen Applebough, OSRAM SYLVANIA communications and marketing
services manager. “For us Canadians, the difference between 20 degrees
above or below zero is simply a matter of whether or not you’re
boarding on the lake or on the slopes. We want you to show us the
photos of your Canada.”

Now anyone can take in a virtual tour of the country through the cameras
of Canadians everywhere. By checking out the #SeeCanadaBetter hashtag
on Instagram, visitors can enjoy pictures from British Columbia to
Newfoundland; Nunavut to Ontario.

“The great thing about making Canada the back drop to all your selfies”,
said Applebaugh “is that your picture could turn into the free ticket
to your next adventure.”

Sylvania Canada is offering Canadians the opportunity to take a three
(3) day, three (3) night, road trip for two (2). They’re picking up the
tab for a deluxe RV with a driver/tour guide, breakfasts and airfare,
plus $500 in tourist attraction tickets.

The contest ends November 30,( )2013 and is already in full swing with weekly winners of SilverStar
Ultra headlights being announced along the way. Our weekly winners will
automatically be entered to win the grand prize.

Overview of the Contest:

      1. Get on the road. No journey is too short or too long to make you
         eligible to win.
      2. Capture your journey on your camera or cell phone.
      3. Post the picture on your Instagram account using the
         #SeeCanadaBetter hashtag.
      4. See what others are sharing
         @SylvaniaCanada.
      5. Follow
         @SylvaniaCanada
         on Instagram, Twitter and Facebook to see if you're the weekly or
         grand prize winner.
      6. Visit
         www.SeeCanadaBetter.ca
         for full contest details.

OSRAM SYLVANIA is a global leader in lighting solutions and specialty products that
feature innovative design and energy saving technology. The company
sells products for homes, businesses and vehicles primarily under the
SYLVANIA brand name, and also under the OSRAM brand. Their Canadian
headquarters is located in Mississauga, Ontario. www.sylvania.com

SOURCE Sylvania Canada


Source: PR Newswire