Last updated on April 18, 2014 at 17:21 EDT

Passengers Willing to Invest Time and Money in Search of Comfort

November 16, 2013

LONDON, November 16, 2013 /PRNewswire/ –

International research from Airbus reveals that a new generation of discerning
passengers are increasingly researching in-flight seat comfort prior to booking long haul
full service flights. They are also prepared to dig deeper into their pocket to pay for
more comfort in economy. Some 54 per cent believe an increase of seat comfort is critical,
leading to 41 per cent prepared to pay more within economy and five per cent considering
investing in an upgrade in search of more comfort. This growing cohort of economy
passengers are increasingly not prepared to accept crusher seats and 34 per cent are
turning to specialist websites, in order to determine true seat value prior to booking

http://photos.prnewswire.com/prnh/20131114/653458-INFO )

Passengers cited lack of sleeping comfort, back and leg ache as the top three factors
for discomfort on long haul flights. They also said that seats that are too narrow would
have a negative impact on their post flight well-being, impacting them with tiredness and
sore muscles. Post flight well-being is of particular concern to business passengers who
need to ensure they are able to perform in working environments. Depending on the region
up to 70 per cent of economy class passengers travel for business*.

Kevin Keniston, Airbus Head of Passenger Comfort, said: “Passengers are acutely aware
of inflight comfort and this impacts purchase decisions. Our research reveals that almost
half of economy passengers are prepared to pay more in order to get greater comfort in
economy. Airlines are already responding by differentiating their seat offerings within
classes and placing a price premium on more comfortable seat options – such as aisle,
front row or emergency exit seats. Seat width however is a key determinant of comfort and
as such passengers are increasingly investing time and money to avoid enduring a 17 inch
crusher seat on a full-service, long haul flight.”

For more information go to http://www.airbus.com

# AirbusComfort

Methodology and sample:

Recruitment in 4 international airports: SIN, CDG, FRA, AMS

Nationality: Asian 24%, North American 26%, European 26%, Other 24%

Questionnaire in transit zone

* 2012 IATA Global Passenger Survey




Source: PR Newswire