Sparks Grove Named as Delta Air Lines’ B2B Agency of Record
ATLANTA, Feb. 11, 2014 /PRNewswire/ — Sparks Grove, a strategy and creative firm and division of global consulting firm North Highland, today announced that it has been named as Delta Air Lines’ (NYSE: DAL) Business-to-Business (B2B) agency of record (AOR).
Sparks Grove’s AOR status was confirmed following an in-depth competitive review of leading global agencies. Sparks Grove has held the same status with Delta since 2010.
The strategy and creative firm will work with Delta’s Marketing and Sales organizations on the brand’s overall B2B communications strategy for corporate and small business customers. The assignment includes advertising, marketing and creative development efforts across all channels.
“Sparks Grove has a unique understanding of the Delta business customer, and exceptional strategic thinking and creativity. Their partnership philosophy and commitment were evident throughout the review process,” said Frances Egan, Delta’s manager of B2B advertising.
Scott Santoro, Delta’s general manager of sales programs stated, “Our B2B marketing efforts have produced extraordinary results during our tenure with Sparks Grove. We’re very excited to continue the relationship.”
Rob Sherrell, Sparks Grove vice president, added, “We are thrilled to partner with the world’s leading airline and the strongest marketing and sales teams in the industry. Our entire firm is inspired by the opportunity to continue to contribute to the growth of Delta’s B2B efforts and advance recognition by corporate customers of Delta as ‘the airline for business.’”
In 2013, Delta and Sparks Grove were recognized for their outstanding B2B communications programs as the recipient of several prominent industry awards; including a Travel Weekly Magellan Silver Award for Airline Advertising, two Silver Communicator Awards for Print Creative and Content Marketing, and a Silver W3 Award for the development of an integrated B2B digital campaign.
About Sparks Grove
Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services. Our uncommon union of strategy and creative solves complex business problems for many of the world’s leading brands. A division of global consulting firm, North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges.
Media Contact: Michelle Reape
SOURCE Sparks Grove