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February Marks Another Exceptional Sales Month for Subaru Canada

March 3, 2014
        --  With a 26.5 percent sales increase in February, Subaru
            continues to set new records every month.
        --  Higher sales in all regions lifted yearly sales growth to 27.2
            percent.
        --  Forester and BRZ celebrate their best February ever, up 122.9
            and 29.8 percent respectively.

MISSISSAUGA, ON, March 3, 2014 /CNW/ – Subaru Canada, Inc. (SCI) is
proud to announce that 2,390 units were sold in February, the highest
sales for that month in the company’s history. Subaru’s record-breaking
momentum continues to build, supported by a 26.5 percent increase in
monthly sales over last February and a year-to-date increase of 27.2
percent over 2013.

Ontario led the way for the regions, growing sales by an incredible 35.1
percent compared to the same month last year. With an increase of 33.8
percent, the Western region was not far behind. The Atlantic region
marked 20.6 percent higher sales, while Quebec closed out the month
with a 15.6 percent improvement.

Forester achieved its best February ever with 787 units sold. For the
vehicle that puts the “Sport” back into SUV, this equals an impressive
122.9 percent increase over the same month last year. BRZ, Subaru’s
rear-wheel drive sports coupe, had its best February as well, with
results up 29.8 percent. Excellent sales continued across Subaru’s
lineup, with XV Crosstrek and Impreza reporting monthly increases of
20.5 and 7.6 percent respectively.

“Since February is a short month, our current pace is incredibly
exciting,” says Shiro Ohta, president and CEO of Subaru Canada, Inc.
“January’s performance was a tough act to follow but our strong dealer
network was up to the challenge. I am elated by how the four pillars of
the Subaru brand – safety, versatility, performance and durability -
are resonating with Canadian customers and helping us achieve such
remarkable results.”


    February

    2,390     Month actual

    1,889     Previous year (same month)

    501       Difference

    26.5%     MTD sales vs. STLY

    4,709     2014 YTD

    3,702     2013 YTD

    1,007     Difference

    27.2%     YTD sales vs. STLY

    4,709     Q1 2014

    3,702     Q1 2013

    1,007     Difference

    27.2%     Current quarter sales vs. STLY

About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada. For more
information, visit www.subaru.ca or www.pr.subaru.ca.

SOURCE Subaru Canada Inc.


Source: PR Newswire



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