Subaru “Share the Love” Donations Reach $35 Million
- Subaru generates $10 million in charitable donations in the sixth-annual “Share the Love” event
CHERRY HILL, N.J., March 4, 2014 /PRNewswire/ — Subaru of America, Inc. today announced it has donated $35 million to nonprofits over the past six years through its annual “Share the Love” event. During the “Share the Love” event held at the end of each year, Subaru donates $250 for every new Subaru vehicle sold or leased. Customers who purchase or lease a vehicle during that period select one of five charities to receive the donation. The sixth-annual “Share the Love” event delivered donations to the following five national charities
-- ASPCA -- Make-A-Wish(®) -- Meals On Wheels Association of America -- National Park Foundation -- Teach For America
In addition to the five national organizations, Subaru retailers were given the opportunity support another charity from their local community. 242 charities were selected by Subaru retailers in addition to the five national charities.
In previous years, Subaru had donated a total of $5 million per event, however as sales of Subaru vehicles have effectively doubled since the program began six years ago, total charitable contributions this year, came to $10 million.
“This event makes us very proud every year,” said Subaru chief marketing officer Dean Evans. “Having given $35 million to diverse and worthy causes both at national and local levels means Subaru owners and retailers are making a real difference in their communities.”
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.
Subaru of America, Inc.
SOURCE Subaru of America, Inc.