Farmed Salmon Industry Puts Sustainability Before Competition to Meet Record Consumer Demand

March 18, 2014

BOSTON, March 18, 2014 /PRNewswire/ –

Today at the Seafood Expo North America in Boston, the Global Salmon Initiative (GSI),
along with World Wildlife Fund (WWF), the Food and Agricultural Organization (FAO) of the
United Nations (UN) and Rabobank, will join together for the first time in the US to
demonstrate how the global farmed salmon industry is leading the way in changing current
aquaculture business practices to ensure a sustainable future for the industry.

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The US is the largest consumer by country of farmed salmon worldwide, consuming more
than 282,000 tons in 2013. In fact, consumer demand for farmed salmon has increased by
over 14 percent in the last 5 years in the US alone, and is showing no signs of slowing
down.Global demand for salmon has increased even quicker, doubling in the last decade, and
is set to double again by 2020.

The Pathways to Sustainability Seminar intends to set an example of how cooperation
among seafood industry members can lead to sustainable development and can be replicated
across other industries. Many business leaders believe a significant change in current
business practices is the only way for the industry to meet its market potential and
future global consumer demand for salmon. GSI executives meeting in Boston with global
sustainability leaders are today announcing their commitment to put sustainability before
competition, in order to pursue a unique model of environmental cooperation as a driver
for their industry’s success.

“It is extremely rare to see CEOs — who are usually competing fiercely for market
share — joining together to address challenges around sustainability,” said Jason Clay,
senior vice president of market transformation for WWF. “This type of bold, collective
action in the farmed salmon sector is what’s needed across all food commodities if we ever
hope to feed nine billion people while preserving biodiversity.”

During the seminar on March 18, leaders from GSI and the expert panel will review the
initial results of the GSI cooperation model, and discuss how industry collaboration can
translate into industry improvements. In turn, providing a sustainable solution, both
economically and environmentally, to the world’s growing demand for high protein foods.

At the forefront of change in the aquaculture industry, GSI was formed to help change
current business practices and has focused on a model of environmental cooperation as a
driver for industry success.

“The companies active in GSI recognize that sustainability is commercially sensible,
and by making a public commitment to sustainable practices, they are helping to embed
sustainability as a strategic driver of long-term success,” said Jeroen Leffelaar,
Rabobank Global Animal Protein Co-head.

GSI has chosen three priority areas where it intends to translate the workings of the
model into significant industry improvements. GSI’s specific priorities include:

        - Having all member companies certified by the Aquaculture Stewardship
          Council (ASC) Salmon Standard by 2020. To date, GSI members have had their first three
          farms certified - a testament to the success of this unique model
        - Focusing on biosecurity - primarily sea lice and disease management - where
          member companies are using knowledge transfer as a means of generating improved
          management practices
        - Working with industry partners to secure sustainable sources of feed to meet
          growing demand

“As individual companies we can work as hard as we want at improving our operations to
support sustainable growth, but due to the nature of our business we are inherently
affected by the actions of neighbors and fellow companies,” said Jon Hindar, Co-chair of
GSI and CEO of Cermaq. “By focusing instead on cooperation and collaboration we are seeing
that progress can be made on a much wider scale, and at a much quicker rate.”


The Global Salmon Initiative (GSI) is a leadership initiative established in 2013 by
global farmed salmon producers focused on making significant progress on industry
sustainability. GSI is committed to fully realizing a shared goal of providing a highly
sustainable source of healthy food to feed a growing global population, whilst minimizing
our environmental footprint, and continuing to improve our social contribution.

GSI member companies include Bakkafrost; Blumar; Cermaq; Compania Pesquera Camanchaca;
Empresas AquaChile; Grieg Seafood; Leroy Seafood Group; Los Fiordos; Marine Harvest;
Norway Royal Salmon; SalMar; Multiexport Foods SA; The Scottish Salmon Company; and
Scottish Sea Farms. GSI companies have a presence in Chile, Canada, Norway, the Faroe
Islands, Ireland and Scotland, and make significant contributions to the economies of
these respective countries.

Further information may be received by contacting the GSI secretariat, AXON, at
GSI@axon-com.com or by visiting http://www.globalsalmoninitiative.org. Follow GSI
on Twitter @GSI_Salmon .


ASC is the acronym for the Aquaculture Stewardship Council, an independent
not-for-profit organization. The ASC was founded in 2010 by WWF and IDH (Dutch Sustainable
Trade Initiative) to manage the global standards for responsible aquaculture, which are
developed by the Aquaculture Dialogues, a program of roundtables initiated and coordinated
by WWF. The ASC aims to be the world’s leading certification and labeling program for
responsibly farmed seafood. The ASC is a global organization working with aquaculture
producers, seafood processors, retail and food service companies, scientists, conservation
groups and the public to promote the best

environmental and social choice in seafood. The ASC’s aquaculture certification
program and seafood label recognizes and rewards responsible aquaculture.


Available on request.

        Media contacts:
        Sophie Ryan
        AXON Communications

        Jill Moors
        AXON Communications



SOURCE Global Salmon Initiative

Source: PR Newswire

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